Universal Ad Safe Zones
The conservative intersection of all major platform safe zones. One creative that works everywhere.
Download Universal Safe Zone Templates & Overlays
Grab the full template set in Figma or download individual PNG overlays for each placement.
Or download individual overlays (PNG):
Universal Safe Zone Specs
| Placement | Canvas Size | Top Safe | Bottom Safe | Side Safe |
|---|---|---|---|---|
| Feed Square | 1080 × 1080px | ~15% (162px) | ~22% (238px) | ~8% (86px) |
| Feed Portrait | 1080 × 1350px | ~15% (203px) | ~22% (297px) | ~8% (86px) |
| Feed Landscape | 1080 × 608px | ~15% (91px) | ~22% (134px) | ~8% (86px) |
| Story / Reels | 1080 × 1920px | ~15% (288px) | ~24% (461px) | ~20% right (216px), ~8% left (86px) |
Source: measured from official ad previews, March 2026. Official specs: Universal Ads Manager. Specs may change as platforms update their UI.
What Gets Covered Across Platforms
Universal Feed Formats
The Universal feed safe zone uses 15-20% margins on each side to account for the most restrictive platform. Your creative will clear every feed format covered in this tool, but you lose usable canvas - use per-platform templates when you have the budget for separate files.
Universal templates are intentionally conservative. Expect more dead space around the edges compared to platform-specific templates.
Universal Story / Reels
The Universal 9:16 template is the most constrained format - it accounts for TikTok's 22.4% right column, Meta Reels' 23.4% bottom zone, and every platform's top bar simultaneously. The resulting safe rectangle is noticeably smaller than any individual platform's. Only recommend this when you have zero bandwidth for platform-specific 9:16 variants.