Snapchat Ad Safe Zones
Snapchat has a prominent "Swipe to Visit" zone at the bottom (~20%) and a brand header at the top (~12%).
Download Snapchat Safe Zone Templates & Overlays
Grab the full template set in Figma or download individual PNG overlays for each placement.
Or download individual overlays (PNG):
Snapchat Safe Zone Specs
| Placement | Canvas Size | Top Safe | Bottom Safe | Side Safe |
|---|---|---|---|---|
| Story | 1080 × 1920px | ~12% (230px) | ~20% (384px) | ~5% (54px) |
Source: measured from official ad previews, March 2026. Official specs: Snapchat Ad Specs. Specs may change as platforms update their UI.
Snapchat's Swipe-Up Zone: What Gets Hidden
Story Ads (9:16)
The bottom ~20% (384px) is the "Swipe to Visit" interactive zone - placing your CTA there competes directly with Snapchat's own swipe prompt. The top ~12% (230px) shows your brand name, Snapchat logo, and "Ad" label. Snapchat already renders your brand at the top, so putting your logo there is redundant. For Collection/Dynamic Ads, treat the bottom 30% as the danger zone instead.