Ad Examples

The best ad examples combine a strong hook, clear value proposition, and social proof. Our curated collection includes 89+ real ads from companies like HubSpot, Notion, and Jasper — each with a breakdown of why it works. Browse the articles above for in-depth analysis, or explore 300+ ads in the interactive library.

Apple's "1984" Super Bowl commercial is widely considered the most famous ad ever made. But for modern digital advertisers, studying currently running ads is more actionable than classics. Our ad examples focus on real campaigns from 2024-2026 that you can learn from and adapt for your own business.

Start by studying what's working for companies in your niche. If you're in SaaS, browse our 45 SaaS ad examples. For B2B, check our 29 B2B ad breakdowns. Then adapt the patterns: lead with a specific outcome, add social proof, and test 3-5 creative variations. Our ad library lets you filter by industry to find inspiration closest to your market.

Start with platform-specific examples: Facebook ads for broad reach and retargeting, LinkedIn ads for B2B targeting, and Google ads for search intent. Our ad library lets you filter by platform and industry to find ads relevant to your niche. For deeper analysis, read our breakdown articles that explain the strategy behind each ad.

Effective ads share four traits: a specific hook (a number, question, or bold claim), a visual that stops the scroll, social proof or a clear benefit, and a low-friction CTA. The best ads lead with the problem, not the product. Specificity beats vagueness — "150+ teams saved 10 hours/week" outperforms "streamline your workflow."

Start with the customer's pain point, not your features. Use specific numbers instead of vague claims. Include social proof (customer counts, ratings, testimonials). End with a clear, low-friction CTA like "Start free" or "See how it works." Test multiple variations — the best advertisers run 3-5 creative variants per campaign.

It depends on your audience and goal. Facebook offers the best reach and cheapest CPMs for most businesses. LinkedIn excels at B2B targeting by job title and company size. Google captures people actively searching for solutions. Most successful companies advertise on at least two platforms. Browse our platform-specific examples to see what works on each.

Most ads experience creative fatigue after 2-4 weeks, depending on audience size and frequency. Watch for rising CPAs and declining CTRs as signals. The fix: always have 3-5 active creatives rotating, and refresh the weakest performers regularly. Study our ad examples to build a library of proven formats you can adapt.