The average Facebook user scrolls past hundreds of ads per week. They remember almost none of them.
The few ads that stick follow patterns. Not random creativity, not expensive production. Patterns that are learnable, repeatable, and backed by data.
We pulled 15 real Facebook ads from our Ad Library database, all from live Meta campaigns with data on how long they have been running. These are not mockups. They are real ads spending real money.
Why ad longevity matters: If a company keeps running the same ad for 90+ days, it is almost certainly profitable. Advertisers do not waste budget on underperformers. The longer an ad runs, the more likely it is generating positive ROAS. This aligns with Meta's own recommendation to test multiple creative variations and let winning ads run.
This collection covers DTC brands, consumer apps, AI tools, health products, and business tools. For each ad, we break down what works and give you a concrete takeaway you can apply today.
Looking for SaaS-specific ads? Check our 45 Best SaaS Ad Examples. For B2B-specific strategies, see 15 Best B2B Ad Examples.
15 Best Facebook Ad Examples
1. Eight Sleep: Scientific Positioning
Eight Sleep
Sponsored 路
The Pod is clinically proven to deliver: Up to 34% more deep sleep. Faster recovery night after night. Temperature adjustments in real-time.
EIGHTSLEEP.COM
Pod 5: Sleep That Fits Your Needs
Cold audience 路 Running for 107 days 路 11 ad variations
The ad starts with an exact number: Up to 34% more deep sleep. People love specificity, it helps them understand exactly how their life can improve. The number + the fact that they mention it's clinically proven is massive social proof for Eight Sleep, which increases trust. They're not just selling comfort or a better bed, they are selling proven and data-backed results: Sleeping better. People don't buy a bed, they buy better sleep.
The image says "Less sweating, more sleeping" over a close-up of the Pod device sitting next to a bed with slippers on the floor. It focuses on a specific problem: being hot and sweaty in bed. Anyone who has struggled sleeping because their bed is too hot will immediately relate. This is a great way to hook people scrolling through their feed. Show them something they care about and tie that to your product.
Takeaway: Pair a clinical stat with a relatable physical frustration so your ad sells both the data and the feeling at the same time.
2. HexClad: The Anti-Cheap Copy
HexClad
Sponsored 路
Used by over 500,000 home cooks and thousands of five-star reviews, HexClad hybrid cookware brings unmatched performance in the kitchen.
Cookware Built To Last A Lifetime
Cold audience 路 Running for 174 days 路 16 ad variations
"Our pans aren't cheap." That's the opening image copy, and most brands would never dare use it. But it works because it filters the audience instantly: if you want the cheapest pan on Amazon, this ad isn't for you. By turning away price-shoppers, HexClad attracts buyers who value quality. The repetition of "don't buy HexClad" builds tension until the payoff: "If you want to break the cheap pan cycle, invest in HexClad." It reads like a dare.
"The only cookware you buy once" plus a Lifetime Warranty banner at the bottom seals the message. The Facebook copy mentions "500,000 home cooks," not chefs, not professionals. Home cooks. That's Facebook's core audience: people who watch cooking reels and want better gear. When your social proof language matches how your buyer describes themselves, trust goes up.
Takeaway: Open with a bold disqualifier ("our product isn't cheap") to filter out price-shoppers and attract quality-driven buyers who feel the ad was written for them.
3. Mejuri: Premium Minimalism
Mejuri
Sponsored 路
Make your own milestones. Shop fine jewellery essentials.
MEJURI.COM
Beaded Ring White Gold
Cold audience 路 Running for 431 days 路 20 ad variations
Two gold earrings on a cream background. Six words of copy: "Make your own milestones." That's the entire ad, and it's been running for 431 days. On a feed full of screaming headlines and discount codes, this quietness is what stops the scroll. Mejuri doesn't need clever copy because the product does the selling. If you sell something premium, sometimes the best thing you can do is get out of the way.
"Make your own milestones" reframes jewelry from something you receive (birthday, anniversary) into something you buy for yourself. That's a completely different buyer. Instead of targeting gift-shoppers, Mejuri targets women who treat themselves. It's a small positioning shift that opens up an audience most jewelry brands ignore entirely. When your product looks this good, restraint IS the ad strategy.
Takeaway: Strip your ad down to a single product image and a short reframe that repositions who the buyer is, not what the product does.
4. RIDGE: Cultural Storytelling
RIDGE
Sponsored 路
Inspired by the Japanese art of Kintsugi, our latest drop brings cracked-beautiful patterns to your everyday essentials. Wallets and keycases built to last, and made to stand out.
BREAK THE MOLD
Cold audience 路 Running for 62 days 路 7 ad variations
A guy holding the wallet, turning it in his hands, showing the golden Kintsugi pattern up close. It feels like a friend showing you something cool he just bought, not a brand pushing product. The video format is essential here because you need to see the etched patterns to feel the quality. A static image couldn't carry this concept. And ending with "99-day trial, free shipping, free returns" removes every objection for a wallet that costs more than most people are used to paying.
"One of only eight exclusive designs." That number is doing serious work. Eight is small enough to feel genuinely rare, but large enough that you believe there's still one left for you. The Kintsugi angle gives the scarcity a story: it's limited edition because it's inspired by a Japanese art form, not because the brand is manufacturing urgency. Scarcity backed by a story feels intentional, not manufactured. And "over five million men worldwide" proves the brand even if the collection is exclusive.
Takeaway: Back your limited-edition claim with a cultural or design story so the scarcity feels intentional, not like a manufactured countdown timer.
5. Noom: The Testimonial Quiz
Noom
Sponsored 路
Take our FREE 5-minute quiz and see how long it takes to reach your goal weight.
WWW.NOOM.COM
Weight loss reimagined
Cold audience 路 Running for 153 days 路 7 ad variations
The background is raspberries, which seems random until you realize what it's doing. It frames weight loss as abundance (eating beautiful food) rather than restriction. That's a smart reframe for an audience tired of diet culture. The whole image looks like a healthy eating post, not a weight loss ad. Most people scroll past anything that looks like a diet ad because they've seen thousands of them.
"15 months on Noom and I'm down nearly 90 pounds." That quote from Deborah M. is the hook. No features, no screenshots, no pricing. Just a real result from a real person. The number is specific enough to feel true and large enough to grab attention. And the CTA is "Take the 5-min quiz," not "Subscribe now." A quiz costs you nothing except 5 minutes. That's a lead magnet: you get value before Noom asks for anything.
Takeaway: Lead with a customer's specific result as the hook, then pair it with a free quiz CTA so the first action feels like getting value, not making a commitment.
6. Prime Prometics: Hyper-Niche Targeting
Prime Prometics
Sponsored 路
Looking for lash perfection? Meet PrimeLash Mascara, the ultimate solution for mature women. It glides on smooth, doesn't clump or smudge, and it's even water resistant.
WWW.PRIMEPROMETICS.COM
Mascara For Mature Lashes
Retargeting 路 Running for 145 days 路 26 ad variations
The entire video is a side-by-side comparison: Prime Prometics vs. Thrive Causemetics. Both are tubing mascaras at nearly the same price ($28 vs $26), so the decision comes down to feel and performance. "Won't smudge all day" vs "Smudges on hooded eyelids." That last detail is the killer line. Hooded eyelids are extremely common in mature women, and anyone dealing with that will feel like this ad was written just for them. When you compare yourself to a brand your customer already knows, you borrow their credibility.
This is retargeting, which makes the competitor angle even smarter. These people already know Prime Prometics and are probably comparing options right now. So the ad does the comparison for them. The headline "Mascara For Mature Lashes" filters for exactly the right buyer: when a woman over 50 sees those words, she knows this product was made for her, not adapted for her as an afterthought.
Takeaway: Run a side-by-side comparison against a named competitor in your retargeting ads, highlighting the one specific detail your niche audience cares about most.
7. Lovable: The $7,000 Demo
Lovable
Sponsored 路
Build production-ready apps in minutes. No code. No templates. With Lovable, you just describe what you want. AI turns it into a working product with UI, backend, and logic included.
Try Lovable today
Cold audience 路 Running for 38 days 路 3 ad variations
The creator types a prompt and Lovable builds a full coaching dashboard with login and calendar integration. No code, no templates. When your product sounds too good to be true, a live demo is the only ad format that works. The UGC delivery (guy talking to camera, screen recording) makes it feel like a friend sharing a tool, not a polished ad. You just watched it happen, so the proof is built in.
"I charged $7,000 for this app and I built it in one day." That opening makes you stop scrolling. The number does double duty: developers think "I could charge that" and non-technical people think "I could save that." Both reactions lead to trying Lovable. And "Try Lovable for free" at the end removes the last barrier. You've just watched someone build a $7,000 app in under a minute, and now it costs nothing to try.
Takeaway: Open your UGC ad with a dollar amount that makes viewers do the math on what they could earn or save, then show the product delivering on that number live.
8. Brick: First-Person Storytelling
Brick
Sponsored 路
My phone has been Bricked for 1 hour and 16 minutes, and here's what that means: No social media. No work emails. No Slack. No shopping apps. No mobile games. No fantasy football. No distractions.
Brick - Your Phone, Without The Distractions
Cold audience 路 Running for 71 days 路 4 ad variations
The image looks like something a friend posted to their story: phone in hand at a bar, drink on the table, lock screen showing the Brick widget. You don't register it as an ad, you register it as someone showing off their screen time win. That's UGC at its best: the product feels like a personal recommendation, not a pitch. The phone screen itself is the proof: apps are locked, and the person is clearly out living their life.
The copy reads like a personal testimony. "My phone has been Bricked for 1 hour and 16 minutes, and here's what that means:" then rolls into everything they're NOT doing. No social media, no Slack, no shopping apps. Instead of telling you what the product does, they show you what life looks like without the distractions. And "on my terms" at the end positions it as a control tool, not a punishment.
Takeaway: Write your ad copy in first person as a user testimony, listing what they stopped doing instead of explaining what the product does.
9. Opal: Confrontational Hook
Opal
Sponsored 路
ADHD and endless scrolling? Bad combo. Opal helps you block distractions, stick to routines, and finally focus. No guilt.
ITUNES.APPLE.COM
Built to support ADHD brains.
Cold audience 路 Running for 21 days 路 2 ad variations
The video shows what Opal actually does: blocking Instagram, blocking Twitter, asking "Do You Need Instagram Right Now?" These are moments that would normally frustrate a user, but in this ad they feel like proof the product works. The friction IS the feature. And "100 Million Hours Saved" at the end gives social proof at scale. You're not downloading another wellness app, you're joining something bigger.
"You are high on the most potent drug known to man right now, and it's called your phone." That opening hits hard because you're literally on your phone watching this ad. The accusation is true in real time, and that's the hook. The ad copy narrows the targeting with "ADHD and endless scrolling? Bad combo." People who identify with ADHD are far more responsive to ads that validate what they already believe about themselves. "No guilt" positions Opal as compassionate, not punishing.
Takeaway: Open with a confrontational statement that is literally true while the viewer watches your ad, then narrow the targeting with an identity label they already identify with.
10. Gusto: Brevity as Strategy
Gusto
Sponsored 路
Your HR toolbox just got bigger. Now go build an even stronger team!
GUSTO.COM
HR for Remote Teams
Cold audience 路 Running for 50 days 路 4 ad variations
The creative shows Gusto's actual payroll dashboard: progress bar, employee name, hours logged. It's both the pitch and the demo. Instead of telling you what the product does, they show you. "Run payroll" as a button label inside the screenshot does more selling than any CTA could. When your audience is already problem-aware, a product screenshot builds more trust than any stock photo.
"Payroll just got easier." Four words, no hype, no stats. Gusto is betting that the word "payroll" alone stops their target audience mid-scroll. And for anyone who has manually run payroll for a remote team, it does. The headline "HR for Remote Teams" filters for the exact buyer: distributed companies that need payroll, benefits, and compliance in one place. If you're not that person, you scroll past. If you are, every word speaks to you.
Takeaway: Use an actual product screenshot as your ad creative so the UI buttons and labels do the selling, then keep the copy to a single short sentence.
11. Circle: Attacking the Platform, On the Platform
Circle
Sponsored 路
Wish your content got consistent engagement? Spending hours crafting content, only for it to reach a small fraction of your Facebook Group members, isn't what you envisioned.
CIRCLE.SO
Connect with your community (how you want, when you want)
Cold audience 路 Running for 110 days 路 11 ad variations
The video opens with simulated posts getting 5 views, 8 views, money draining away. Then a giant muted microphone fills the screen: your voice is being silenced by the algorithm. Anyone who has spent hours on a Facebook Group post for three people to see will feel that frustration. Then the switch: vibrant purple, "Reach 100% of your audience." The dark-to-bright contrast communicates the value faster than any paragraph of copy.
Circle is running this ad on Facebook, targeting people frustrated with Facebook Groups. Bold move. The primary text says "Spending hours crafting content, only for it to reach a small fraction of your Facebook Group members." That specificity is what makes it work. When your copy describes someone's exact frustration, they feel like the ad was made for them. "Like 15,000+ other community builders" reframes Circle from risky alternative to proven platform.
Takeaway: Run ads on the platform you are replacing, naming its exact limitation in your copy so frustrated users see your product as the obvious next step.
12. NOMAD: Spec-Sheet Social Proof
NOMAD
Sponsored 路
Ultra-tough, breathable, waterproof and built for any adventure. This Special Edition Carbon Black band blends durable FKM, titanium, and carbon powder for peak performance and the deepest black finish.
NOMADGOODS.COM
Designed for Apple Watch Ultra & Ultra 2
Cold audience 路 Running for 88 days 路 10 ad variations
The watch floats against a dark gradient with nothing else competing for attention. Every detail exists to make the band look like a piece of gear, not jewelry. The red watch face against the matte black band pulls your eye straight to the product. For an accessory brand targeting Apple Watch Ultra owners, this restraint is a confidence play: the product sells itself.
"Brand New Special Edition Black Band." No benefit statement, no social proof. Just an announcement. And it works because this audience already knows why they want it. "Carbon Infused For The Deepest Black Finish Yet" gives material-obsessed buyers exactly the detail they want. It reads like engineering, not marketing. The copy lists "FKM, titanium, and carbon powder," and for this audience, technical materials ARE the social proof.
Takeaway: Replace benefit statements with technical material specs when targeting gear-obsessed buyers who read specifications the way most people read reviews.
13. Newo.ai: The Industry-Specific Pitch
Newo.ai
Sponsored 路
Why are dental practices losing up to 20% of patients? The leads are already calling. They just can't get through.
FB.ME
Set Up in 3 Minutes. Get 14 Days Free.
Cold audience 路 226 days active
The video leads with a "4 months free" offer and a woman talking straight to camera. That UGC format makes the ad blend into the feed like a recommendation, not a software pitch. The ad copy targets dentists with Dentrix and OpenDental integrations, but the video keeps it broad. Copy qualifies the audience while the video casts a wider net.
"Why are dental practices losing up to 20% of patients?" The Q&A format rules out obvious answers: bad marketing, bad staff. The real answer is missed calls. This structure mirrors how the buyer already thinks. Any dental office owner knows they miss calls after hours, they just haven't connected that to patient loss. Putting a number on it makes the problem feel urgent. By the time you reach "Newo AI Receptionist," the product feels like the only logical answer.
Takeaway: Frame your ad as a question that quantifies hidden revenue loss for a specific industry, then present your product as the answer after ruling out the obvious causes.
14. Remini: Riding a Trend
Remini
Sponsored 路
No digicam? No problem! AI Flash on got you covered.
REMINI.AI
Try it now!
Cold audience 路 Running for 86 days 路 3 ad variations
The video does one thing: shows photos transforming in real time. No voiceover, no tutorial. Just a dark photo becoming a bright one with "add flash to your photos with one tap" on screen. Two different photos get the treatment, proving it works on any image, not just a cherry-picked example. For an app install ad, you need people to understand what it does in three seconds, and a visible before/after is the fastest way.
"No digicam? No problem!" hooks into a trend that went viral on social media. Remini isn't selling "AI photo enhancement." They're selling the digicam look without buying a digicam. That's smarter positioning because it borrows demand from a trend that already exists. You don't need to convince people they want the look. They already want it. You just need to show them they can get it with an app.
Takeaway: Position your product as the shortcut to a viral trend people already want instead of pitching the underlying technology.
15. Photoroom: Tutorial-Style Demo
Photoroom
Sponsored 路
Turn any photo into AI Reel.
ITUNES.APPLE.COM
Try it now!
Cold audience 路 Running for 108 days 路 10 ad variations
"You have to see this" is a simple hook but the demo delivers. The video shows the full process: take a photo of a product, the AI removes the background, generates new backgrounds, then animates the whole thing into a video. Each step looks effortless, and that perceived simplicity is the entire sales pitch. If you're an ecommerce seller or content creator, you watch this and think "I could do that in 30 seconds." That low barrier to entry is what drives installs.
The copy is just seven words: "Turn any photo into AI Reel." That's all Photoroom needs because the video does 100% of the selling. The tutorial format (showing each step sequentially) gives viewers a mental model of the process before they even download the app. The creator filming a product and showing the result on their phone makes it feel achievable, not like a polished marketing demo. When your product creates a visible transformation, let the demo carry the ad and cut the copy to the minimum.
Takeaway: Show every step of the process in your video ad so viewers build a mental model of themselves using the product before they even click.
5 Patterns From These 15 Ads
1. Specificity Wins Every Time
The best-performing ads in this collection use specific numbers: "34% more deep sleep," "500,000 home cooks," "20% of patients." Vague claims like "better results" or "improved performance" do not stop the scroll. Numbers do.
2. Video Ads Dominate for Demonstration
Eight of the 15 ads use video. Not because video is inherently better, but because these products benefit from showing the result: RIDGE shows craftsmanship, Lovable shows an app being built, Remini shows a photo transforming. If your product has a visual transformation or process, video is not optional.
3. The Best Copy Mirrors the Reader's Thoughts
Brick's first-person narrative, Circle's pain-point opener, and Newo.ai's Q&A format all work because they sound like what the reader is already thinking. The ad does not feel like a pitch. It feels like the reader's own inner dialogue, which builds trust before the CTA.
4. Niche Beats Broad
Prime Prometics targets "mature lashes." NOMAD targets "Apple Watch Ultra owners." Newo.ai targets "dental practices." Opal targets "ADHD brains." The more specific the audience in the ad, the lower the CPM and the higher the conversion rate. Meta's algorithm rewards relevance. If your ad resonates deeply with a small audience, it will outperform a generic ad shown to everyone.
5. Premium Brands Sell With Restraint
Mejuri, RIDGE, and NOMAD prove that less copy can mean more impact. When your product targets a premium buyer, silence signals confidence. A loud, urgent, discount-heavy ad tells the buyer: "we are desperate for your money." A quiet, beautifully shot ad tells them: "the product speaks for itself."
FAQ
Which Facebook ads are most effective?
The most effective Facebook ads combine a specific hook (a number, a question, or a bold claim) with a visual that stops the scroll. In this collection, the longest-running ads share one trait: they communicate one idea clearly. Video ads get 2 to 3x more reach from Meta's algorithm, but static images with strong copy often drive higher CTR. The best format depends on your goal.
What is the 3-2-2 method of Facebook ads?
The 3-2-2 method means creating 3 different ad images, 2 different primary text variations, and 2 different headlines for each campaign. This gives Meta's algorithm 12 combinations to test and find the best performer. It is a practical way to run creative tests without producing dozens of individual ads.
How much do Facebook ads cost?
The average CPC on Facebook is about $0.54 to $0.70 depending on campaign type. CPMs vary by industry, audience size, and time of year. Lead generation campaigns tend to cost more per click ($1.92 average) because they target higher-intent actions. Use our CPM Calculator to estimate costs for your audience.
How do I find competitor Facebook ads?
Use the Meta Ad Library to search any brand and see their active ads. You can filter by country, platform, and date range. For deeper analysis with performance signals like ad longevity, use a tool like AdKit's Ad Library that tracks how long ads have been running.
Are Facebook ads still worth it in 2026?
Yes. Facebook has over 3 billion monthly active users, and the platform offers the best combination of reach, targeting, and cost efficiency for most businesses. The 15 ads in this collection prove the point: companies across every industry are running profitable campaigns on Meta right now.
How to Use These Examples
- Pick 3 to 5 ads that match your industry and audience
- Identify the structure: What is the hook? What is the proof? What is the CTA?
- Adapt, do not copy. Take the structure and rewrite it for your product
- Test one variable at a time. Change the hook but keep the structure. Then change the visual. Then change the CTA.
- Track longevity. If your ad is still performing after 30 days, you have a winner. After 90 days, scale it hard.
For more ads organized by industry and platform, browse the full AdKit Ad Library. Found ads you want to reference later? Save them to your Swipe File so you can revisit the structure and copy when building your next campaign. When you are ready to create, AI Studio lets you generate ad creatives based on the patterns you have studied.
Want to understand the metrics behind your campaigns? Check our free ROAS Calculator, CPC Calculator, and CPM Calculator.
For SaaS-specific strategies across Meta, LinkedIn, and Google, see our 45 Best SaaS Ad Examples. For B2B-specific ad strategies, read 15 Best B2B Ad Examples.
Learn how ad platforms work under the hood in our guide on how ads platforms actually work, or figure out when to start running ads for your SaaS.
