You've seen hundreds of SaaS ads in your feed. Most of them are forgettable. A few made you stop scrolling, click, or even sign up.
What separates the two? That's what this collection answers.
We pulled 45 real SaaS ads from our Ad Library database, organized by platform: Meta (Facebook/Instagram), LinkedIn, and Google. Every ad listed here is from a real campaign run by a real SaaS company, with data on how long it's been active.
Why ad longevity matters: If a well-funded company keeps running the same ad for 200+ days, it's almost certainly profitable. Longevity is one of the most reliable signals that an ad is working.
Use these examples to study the patterns, steal the structures, and build better ads for your own SaaS product.
Looking for Facebook ads across all industries? See our 15 Best Facebook Ad Examples. For B2B-specific strategies, check 15 Best B2B Ad Examples.
Meta Ads (Facebook & Instagram)
Meta is where most SaaS companies start advertising. The CPMs are relatively low, the retargeting is powerful, and the algorithm is excellent at finding your audience once you feed it enough data.
The best Meta ads for SaaS share a few traits: they lead with a hook that creates curiosity, they use visuals that stand out in a feed full of personal content, and they include clear social proof.
Here are 15 Meta ads from SaaS companies worth studying.
1. monday.com: Social Proof at Scale
monday.com
Sponsored 路
There's a reason why 180K+ customers use monday.com to efficiently manage their teams, work and processes.
Start your free account today
Cold audience 路 Running for 160 days 路 2 ad variations
The image uses abstract workflow nodes instead of a product screenshot, which lets every viewer project their own messy process onto the ad. monday.com isn't showing you their tool. They're showing the concept of organized work, and that's smart because everyone's workflow is different. A specific UI screenshot would only resonate with one type of team. This visual works for all of them.
"180K+ customers" appears before anything else about the product. That number answers "why should I care?" before you even get to the pitch. When 180,000 other teams already use your tool, you skip past the trust question entirely. The rest of the copy stays intentionally broad: "manage their teams, work and processes." They're casting a wide net and letting the social proof carry the weight.
Takeaway: Lead with your customer count before explaining your product. When the number is big enough, it answers "why should I care?" on its own.
2. Intercom: The Live Demo
Intercom
Sponsored 路
Fin is the best-performing AI Agent for Financial Services, accurately resolving complex queries like card issues and transaction disputes.
FIN.AI
See Fin in action.
Cold audience 路 Running for 129 days 路 1 ad variation
The image shows a mock chat where a customer reports a $42.50 unrecognized charge, and Fin handles the dispute. Instead of claiming "our AI can handle complex queries," Intercom shows it happening. The specificity of "$42.50" makes it feel real, not like a marketing mockup. When your product sounds too good to be true, a demo is worth more than any claim.
The headline "Unmatched accuracy for complex financial queries" targets the exact fear: that AI will get things wrong when the stakes are high. By naming the objection directly, Intercom builds trust before the click. And "See Fin in action" as the CTA tells you exactly what you'll get. No bait-and-switch.
Takeaway: Show your product solving a specific, realistic problem instead of claiming it can handle complex queries.
3. Settle: Outcome Over Features
Settle
Sponsored 路
Manual work isn't what drives growth. Give your team the tools to trust their numbers every month.
Automate Back Office Chaos for Good
Cold audience 路 Running for 134 days 路 2 ad variations
"Know Your Margins. Every Time." sits at the top of the image, with four product illustrations each showing a specific margin percentage. If you run a CPG brand, you immediately compare those numbers to your own. The ad doesn't explain what Settle does with a feature list. It shows you the outcome: knowing your exact margin on every SKU.
"Built for CPG" at the bottom tells the right people this is for them, and everyone else that it's not. The Facebook copy reinforces this: "Manual work isn't what drives growth." That reframes back-office automation from a boring efficiency play into a growth strategy. Specific numbers create instant self-identification.
Takeaway: Replace your feature list with specific outcome numbers your audience can compare against their own.
4. Codecademy: Borrowed Credibility
Codecademy
Sponsored 路
Stay sharp with 50% off Pro, including certification prep & more.
Save 50% on Codecademy Pro
Retargeting 路 Running for 123 days 路 3 ad variations
The 50% off tag takes up most of the image, but that's not what makes this ad convert. It's the four logos underneath: Google, Microsoft, AWS, CompTIA. A discount on a random coding course is forgettable. A discount on Google and AWS certification prep feels like a career opportunity. Codecademy is borrowing credibility from brands everyone already trusts.
"FLASH SALE" + "LIMITED TIME ONLY" stacked together creates enough urgency that price-sensitive buyers feel the pressure to act now. The Facebook copy keeps it simple: "Stay sharp with 50% off Pro." It doesn't oversell. When you have logos doing the trust-building, the copy just needs to get out of the way.
Takeaway: Borrow credibility from certification partners or well-known brands to make your offer feel like a career opportunity, not just a discount.
5. Motion: The 22x Time Return
Motion
Sponsored 路
There's a new way to get 25% more done.
WWW.USEMOTION.COM
Get 25% more done
Cold audience 路 Running for 542 days 路 1 ad variation
The video structures a minute-by-minute morning routine: 6:00am brain dump, 6:15am let AI schedule, 6:30am done. "I spend 30 minutes on Monday to save 11h/week" is a 22x return on time, and your brain does the math instantly. Motion isn't asking you to change how you work. It's showing that one short session replaces a week of scrambling.
The routine format gives you a mental picture of yourself actually doing it. And framing it as "Them: what's your secret?" turns the whole thing into a productivity flex that feels like a creator tip, not an ad. Structure your value prop as a routine. Step-by-step formats are more believable than vague promises.
Takeaway: Structure your value prop as a step-by-step routine so viewers can picture themselves doing it.
6. Kinsta: Pain-First Positioning
Kinsta
Sponsored 路
What's the real cost of manual updates? It's not just about the hours spent updating your plugins and themes yourself. It's about security vulnerabilities that linger while you wait to batch update.
KINSTA.COM
The Kinsta Update You've Been Waiting For
Cold audience 路 Running for 231 days 路 1 ad variation
The image leads with a dashboard showing "12 Successful, 0 Failed" updates with a real completion time (23 min). Anyone who manages WordPress sites knows the anxiety of plugin updates breaking things. The proof comes before the pitch. Seeing the actual dashboard with specific numbers builds trust more than any feature description could.
The Facebook copy then goes deep on pain: "security vulnerabilities that linger," "client relationships damaged by preventable downtime." Every line targets a specific fear WordPress developers live with. Kinsta doesn't need to convince them the problem exists. They just need to remind them how much it costs to ignore it.
Takeaway: Show real product data (dashboards, success metrics) before making any claims. Proof before pitch builds trust.
7. Gusto: Unlimited as Differentiator
Gusto
Sponsored 路
Pay your team weekly, or use different pay schedules. You can run infinite payrolls at no extra cost.
GUSTO.COM
Unlimited payroll runs.
Cold audience 路 Running for 126 days 路 1 ad variation
This 7-second animated video hammers one message: unlimited payroll runs, no extra cost. Competitors like ADP and Paychex often charge per run or limit how many you can process. By leading with "unlimited," Gusto directly attacks the pricing model its audience already resents.
The copy adds a subtle reframe: "Pay your team weekly, or use different pay schedules" feels like permission. Most small business owners assume payroll locks them into biweekly runs. Gusto is reframing flexibility as a feature you already get, not an upgrade you pay for. Find what competitors charge extra for, then make it your headline.
Takeaway: Find what your competitors charge extra for and make it your free, included-by-default headline.
8. Skool: Identity-Based Targeting
Skool
Sponsored 路
Got something you love? You should make a skool for that! Like painting? Love games? Into wellness, fitness, or breathwork?
Try it free for 14 days!
Cold audience 路 Running for 102 days 路 4 ad variations
"If you're a spiritual guide, we want you on Skool." That one line is the entire image, and it's qualifying the audience before they even read the ad copy. By calling out a specific identity, Skool makes that person feel this ad was made for them. Everyone else self-selects out, which means fewer wasted clicks.
The Facebook copy then goes broad: painting, games, wellness, breathwork. That mismatch is intentional. The image hooks one niche, but the copy catches anyone who didn't fit that label. 4 variations suggests Skool is testing different identity callouts in each image. Let readers self-select with identity-based targeting. It's more engaging than telling them what the product does.
Takeaway: Call out a specific identity in your image ("If you're a role") to make the right audience feel the ad was made for them.
9. Synthesia: Pain Elimination
Synthesia
Sponsored 路
Synthesia made making training videos too easy for more than 50,000 L&D teams. Skip the production studio, update videos in seconds, don't even need to be on camera.
SYNTHESIA.IO
Create a FREE AI video now
Cold audience 路 Running for 149 days 路 1 ad variation
"Skip the production studio. Update videos in seconds. Don't even need to be on camera." Each bullet removes one painful step from the traditional training video process. Synthesia isn't selling AI video generation. They're selling the elimination of everything you hate about making training videos. List the things your audience hates about the current solution, then cross them off.
"50,000+ teams" appears twice, at the top and bottom of the copy. The first mention hooks you, the second seals credibility right before the CTA. Bookending your copy with social proof is a simple tactic most brands miss. And "Create a FREE AI video now" gives you a clear, zero-risk action to take immediately.
Takeaway: List the painful steps of the old process, then show how your product eliminates each one.
10. Arcads: Before and After
Arcads
Sponsored 路
AI video has come a long way in 2 years. Meet Alex, an AI avatar created with Arcads.ai. Experience the next generation of realistic AI video today.
ARCADS.AI
AI Video: Then vs Now
Cold audience 路 Running for 859 days 路 1 ad variation
The split-screen "AI 2 years ago VS Now" does in two seconds what a paragraph of copy never could. The bottom half shows a clearly artificial AI person. The top half shows "Alex," an Arcads avatar that looks real. Then the reveal: "You can generate me because I am AI generated." If you dismissed AI video as too robotic, that moment re-opens the door. The best product demos don't tell you to reconsider, they force you to.
The final seconds show a grid of diverse AI actors, answering the obvious next question: can I find someone who fits my brand? The copy keeps it simple: "AI video has come a long way." Before/after is one of the most compelling ad formats because it requires zero explanation.
Takeaway: Use a before/after comparison when your audience has already dismissed your product category. Let the visual force them to reconsider.
11. Jenni AI: FOMO Meets Social Proof
Jenni AI
Sponsored 路
Writing without an AI assistant is a waste of time and energy. Join over 5 million users saving hours of time with Jenni.ai.
Try Jenni AI for FREE
Cold audience 路 Running for 312 days 路 4 ad variations
The creative looks like someone's TikTok: a girl with her laptop, "essay" in bold text. It blends into organic content so well that most people won't register it as an ad until they've already engaged. On a platform where people skip anything that looks polished, UGC-style creative earns attention. That's the image's entire strategy.
"Writing without an AI assistant is a waste of time and energy." That opening doesn't pitch the product, it makes you feel behind. Then: "Join over 5 million users." The shift from "you're wasting time" to "5 million people already figured this out" creates fear of missing out mixed with social proof. You're not just slow, you're one of the last people doing it the hard way.
Takeaway: Pair "you're falling behind" messaging with a large user count to create urgency backed by social proof.
12. Wistia: The Complete Funnel
Wistia
Sponsored 路
Wistia helps you manage invites, host engaging webinars, and track insights, all in one place. Less hassle, better results.
WISTIA.COM
Webinars made simple.
Cold audience 路 Running for 260 days 路 1 ad variation
The image tells the entire product story without reading the copy. "From invites to insights" maps to two visuals: a registration card and a metrics dashboard showing 536 impressions, 336 registrations, 291 attendees, 206 watched 75%. Those aren't random numbers. They show a complete webinar funnel with realistic drop-off, which is exactly what marketers want to see.
"A better webinar toolkit" implies you already have one and it's not good enough. Instead of explaining what a webinar tool is, Wistia assumes you already use one and positions itself as the upgrade. Three words in the headline, "Webinars made simple," carry the entire value prop. If you can say it in three words, don't use ten.
Takeaway: Show realistic funnel numbers with natural drop-off rates. Perfect metrics look fake. Real ones build trust.
13. Kajabi: Revenue Receipts
Kajabi
Sponsored 路
STEAL the exact strategy to create, launch and scale an online course in 2026.
KAJABI.COM
From 0 to 150k students in 18 months
Cold audience 路 Running for 428 days 路 1 ad variation
The hook is "How to start an Online Course" over a woman talking to camera. But the real move happens at the one-minute mark: a revenue dashboard showing $10,815,338. That screenshot is doing the work of a hundred testimonials. Kajabi sells the dream with receipts, not promises.
The copy stacks two free offers: 14 video lessons + a 30-day trial. Each case study is a different niche ("Spencer makes 7 figures teaching toddlers to read," "Simran makes $1M teaching women to invest"). If you're thinking about creating a course on anything, one of these stories will feel like yours. Turn your best customer result into your headline. Specific numbers + timeline = credibility.
Takeaway: Turn your best customer result into your headline. A real revenue number from a real person beats any feature description.
14. Mailchimp: The Proof Stack
Mailchimp
Sponsored 路
Transform your marketing with Mailchimp's advanced automations and AI-powered tools. Get started today.
Build Omnichannel Campaigns
Cold audience 路 Running for 121 days 路 2 ad variations
"We are able to generate 30x revenue ROI through our email marketing efforts using Mailchimp." That quote from a real customer does all the selling. Mailchimp doesn't need to explain what their platform does. They let someone else drop a specific number, and 30x ROI is absurd enough to make you pause. Attaching a real name and company transforms a bold stat into a believable testimonial.
The bottom half shows a laptop with "Predictive Segmentation" open, quietly answering the "how" question. It's a proof stack: testimonial on top, product screenshot below. Let a customer make the bold claim for you. A testimonial with specific numbers is more credible than self-promotion.
Takeaway: Let a customer make the bold ROI claim for you. A third-party testimonial with specific numbers beats anything you say about yourself.
15. Madgicx: Metrics as Creative
Madgicx
Sponsored 路
Manual Strategies Can't Compete. START YOUR 30-DAY TRIAL.
MADGICX.COM
CHAOS OUT, AI IN CONTROL
Cold audience 路 Running for 127 days 路 1 ad variation
The image splits into two worlds: red chaos showing 0.19 ROAS and $284 CPA, then blue calm with 3.3 ROAS and $24 CPA. Those are exact numbers that make a media buyer's stomach drop or sing. Putting real metrics in the creative is a filter. If you don't know what ROAS or CPA means, this ad isn't for you, and that's intentional.
"Manual Strategies Can't Compete" doesn't explain what Madgicx does. It tells you your current approach is losing. The before/after visual already did the selling, so "Start Your 7-Day Free Trial" just removes the last barrier. Contrast is powerful: frame your product as the opposite of the current painful state.
Takeaway: Put real performance metrics (ROAS, CPA) in your creative to filter for the audience that actually understands them.
What the best Meta ads have in common
Specific numbers appear in almost every winner: "180K+ customers," "5 million users," "50,000+ teams," "30x ROI." Not one top Meta ad uses vague social proof like "trusted by many." The ads that run longest (Arcads at 859 days, Motion at 542 days) communicate one idea clearly. No feature lists, no multi-benefit pitches. And the ads that name a specific pain point consistently outperform those that lead with product capabilities. Meta rewards emotional hooks, conversational tone, and visuals that stop the scroll before the copy does any work.
This lines up with Meta's own creative best practices: lead with one clear message, design for mobile-first, and test multiple variations. The top SaaS advertisers here are doing exactly that.
LinkedIn Ads
LinkedIn is the most expensive ad platform per click, but it's also the only place you can target people by job title, company size, and industry. For B2B SaaS, that precision is worth the premium.
The best LinkedIn ads feel like advice from a smart colleague, not a pitch from a vendor. They blend into the professional feed by using formats that look like organic posts.
Here are 15 LinkedIn ads from SaaS companies worth studying.
1. Claude: The Lead Magnet Play
Claude
Promoted 路
Learn how leading companies are eliminating technical debt and accelerating innovation with agentic coding.
Cold audience 路 Running for 134 days 路 1 ad variation
"The Code Modernization Playbook" is a lead magnet disguised as a LinkedIn thought leadership post. No screenshots, no product UI, no feature list. On a platform where every SaaS company screams about features, Claude offers to teach you something instead. That's the strategy: give value first, sell later.
The copy leans into pain language decision-makers use: "eliminating technical debt" and "accelerating innovation." Those phrases show up in board meetings. Claude isn't targeting developers here. They're targeting the person who approves the budget. "Agentic coding" positions Claude in a specific, emerging category rather than the generic "AI assistant" space.
Takeaway: Offer a playbook or guide instead of pitching your product. On LinkedIn, value-first content beats feature-first ads.
2. Boardy: The Fake Text
Boardy
Promoted 路
Here's a networking hack I wish I knew sooner... When someone asks for an intro you can't make, send them to Boardy.
Cold audience 路 Running for 212 days 路 1 ad variation
The image is a screenshot of an iMessage conversation where someone asks for a connection at Yamaha Music, and a friend recommends Boardy. It doesn't look like an ad. On LinkedIn, where people are constantly getting pitched, something that looks like a private text completely bypasses your "this is an ad" filter.
The recommendation is specific: "You give it your number, it calls you and asks about your experience, then makes an email intro." That explains exactly how the product works in a casual, believable way. The copy flips the perspective: instead of needing an intro, you're the person who can't make one. Boardy solves both sides. The best-performing ads on LinkedIn don't look like ads at all.
Takeaway: Design your ad to look like a real conversation screenshot. On LinkedIn, native-looking content bypasses the "this is an ad" filter.
3. Conveyor: The Honest Review
Conveyor
Promoted 路
Yesterday, I stumbled across someone who built out a custom GPT for DIY security questionnaires and ran some quick tests!
Cold audience 路 Running for 526 days 路 1 ad variation
The image is a screenshot of ChatGPT showing a custom GPT for security questionnaires. That's the competitor. And Conveyor is running an ad that sends you to it. The whole post reads like someone genuinely evaluating a free tool, listing its limitations: specific formats only, can't handle checkboxes, heavy manual setup. It never mentions Conveyor by name.
By honestly reviewing the DIY approach, Conveyor positions itself as the obvious next step without ever pitching. Anyone who reads this and thinks "too much work" is already pre-sold. The copy is structured like a native LinkedIn post with hashtags and short paragraphs, which LinkedIn's algorithm rewards. Reference the workarounds your audience already uses, then show them the proper solution.
Takeaway: Honestly review the free DIY alternative your audience already uses, and let your product be the obvious upgrade.
4. Adjust: The Deep Dive Ebook
Adjust
Promoted 路
Struggling with broken links and complicated app journeys? Discover how deep linking can boost conversions.
Seamless user experiences with deep linking
Cold audience 路 Running for 167 days 路 1 ad variation
"A deep dive into deep links" leads the image, and the subtitle spells out who this is for: "mobile app marketers, developers, and product managers." That specificity matters on LinkedIn, where your job title is in your profile. If you're a mobile product manager, those words make you feel like this was made for you.
The "EBOOK" label and "Download the playbook" CTA tell you instantly what you're getting and what it costs (nothing). The LinkedIn copy opens with a real pain point: "Struggling with broken links and complicated app journeys?" Specific enough to filter, relatable enough to stop the scroll. Name the technical problem your audience faces, then connect it to a business outcome.
Takeaway: Name your target audience's exact job title in the ad so they feel the content was made specifically for them.
5. RevenueCat: Complexity as Hook
RevenueCat
Promoted 路
Let us handle in-app subscriptions so that you can get back to focusing on what's important, building your app.
See why 50,000 apps use RevenueCat
Cold audience 路 Running for 173 days 路 1 ad variation
"In-app subscriptions shouldn't be this complicated." That line sits above a flowchart showing grace periods, billing retries, renewal failures, price increases. The image isn't showing what RevenueCat does. It's showing what your life looks like without RevenueCat. Any mobile developer who has wrestled with Apple or Google's subscription APIs will see that flowchart and feel it.
The word "complicated" in red is the only color breaking the black and white, pulling your eye to the exact emotion they want. "50,000 apps" in the headline provides scale-based social proof developers respect. Position your product as the thing that removes the chore so your customer can do what they actually enjoy.
Takeaway: Visualize the complexity your audience faces without your product. Make the pain graphic, not verbal.
6. Foleon: The PDF Call-Out
Foleon
Promoted 路
70% of your audience is on mobile and won't read your PDF.
Send us a PDF. We'll show you what engagement looks like.
Cold audience 路 Running for 809 days 路 1 ad variation
"Tell me you're not sending PDFs to actual prospects." Paired with a grumpy PDF icon rolling its eyes, this ad makes you feel called out. If you're a B2B marketer on LinkedIn, you've sent a PDF to a prospect this week. That emotional reaction, guilt mixed with humor, stops the scroll.
The primary text backs it up: "70% of your audience is on mobile and won't read your PDF." That reframes the problem from "PDFs are fine" to "you're losing most of your audience." Then the headline flips into a low-friction CTA: "Send us a PDF. We'll show you what engagement looks like." They're not asking for a demo, just a file you already have. Turn your pitch into a challenge or demonstration. The fact that this has run for 809 days tells you the approach keeps working.
Takeaway: Call out a specific behavior your audience does every week (like sending PDFs) and make them feel the cost of not changing.
7. Coefficient: Humor as Pattern Interrupt
Coefficient
Promoted 路
We all use Google Sheets or Excel. But some work smarter, not harder. With Coefficient, 500K pros are automating data imports.
Become the hero in your org by connecting live data to spreadsheets
Cold audience 路 Running for 430 days 路 1 ad variation
"People who use spreadsheets: 100%." It's a pie chart with one slice. The joke is obvious, and that's why it works on LinkedIn. A B2B tool for spreadsheet automation could default to a product screenshot. Instead, Coefficient uses a meme-format visual that says "we get you" without explaining a feature. Humor is the pattern interrupt on a platform where most ads look like pitch decks.
The copy pivots to "500K pros are automating data imports" for social proof. And "Become the hero in your org" appeals to professional identity. People on LinkedIn care about how they look at work. Appeal to how your product makes the buyer look good within their organization.
Takeaway: Use a meme or joke format to earn attention on LinkedIn, where every other ad looks like a pitch deck.
8. Ahrefs: Fear-Based Positioning
Ahrefs
Promoted 路
AI is the new front page. Don't let your brand be background noise.
Try Brand Radar now
Cold audience 路 Running for 140 days 路 1 ad variation
"If you're not in AI answers, you're invisible." That taps into a real fear marketers feel right now. The mock ChatGPT response underneath, "Your brand not found," turns an abstract worry into something concrete. Ahrefs is selling a new category (Brand Radar), and the challenge with new categories is people don't know they need it yet. By showing the problem as a fake AI chat response, they skip the explanation entirely.
"AI is the new front page" reframes AI search as the place where first impressions happen, which makes every marketer think "wait, am I showing up there?" Tie your product to a larger trend your audience is already worried about. When you're creating a new category, the ad's job isn't to explain the product. It's to make people feel the pain of not having it.
Takeaway: Tie your product to a trend your audience is already worried about. Fear of missing a shift sells new categories faster than features.
9. Ada: The Familiar Interface
Ada
Promoted 路
Deliver instant, personalized customer service 24/7, without adding headcount.
Quality CX at Scale with AI Customer Service Agents
Cold audience 路 Running for 134 days 路 1 ad variation
The video opens on a simple chat bubble: a customer typing with the AI about to respond. That frame mimics the exact interface your prospects use every day, so it registers as familiar, not promotional. On LinkedIn, where people scroll past polished brand videos, something that looks like a real conversation earns a pause. When your product IS the UI, showing the actual experience is stronger than any claim.
The copy leans hard into "without adding headcount," the exact language a VP would use in a budget meeting. That's the difference between generic value props and copy that mirrors how your buyer actually thinks. "Without the thing they want to avoid" is a powerful copy structure. Name the cost they're trying to escape.
Takeaway: Write copy using the exact language your buyer uses in budget meetings ("without adding headcount"), not the language marketers use in ads.
10. Salesforce: Recruiting as Marketing
Salesforce
Promoted 路
Here, ambition meets action. Tech meets trust. And innovation isn't just a buzzword; it's a way of life.
Get exclusive invitations, career tips, open role alerts
Cold audience 路 Running for 62 days 路 1 ad variation
This isn't selling software. It's selling community and career advancement. The image says "Join our Talent Community" but the copy talks about Agentforce and innovation. That disconnect is intentional. Salesforce uses product excitement to fuel recruiting. If you're a tech professional who keeps hearing about AI agents, this ad ties that energy to career opportunities.
The headline flips to something practical: career tips, open role alerts. It's not asking you to apply. It's asking you to join a community, which is a much lower commitment. You're collecting warm leads who might not be job-hunting today. On LinkedIn, sell the professional growth your product enables, not just the product itself.
Takeaway: Use product excitement to fuel recruiting. On LinkedIn, career-focused ads reach people already thinking about growth.
11. HubSpot: The Free Template
HubSpot
Promoted 路
We built the definitive Marketing Plan Template so you don't have to.
Free Marketing Plan Template
Cold audience 路 Running for 274 days 路 1 ad variation
"FREE" in small text at the top, then "Marketing Plan Template" in massive bold type. On LinkedIn, the word "FREE" combined with something genuinely useful stops marketers mid-scroll. This is a lead magnet, and it works because the offer is dead simple: a template, no credit card, no demo call.
The copy is one sentence: "We built the definitive Marketing Plan Template so you don't have to." "Definitive" tells you this isn't a generic PDF, it's THE one. On LinkedIn, where marketing managers are the core audience, this hits a real pain: everyone needs a marketing plan, nobody wants to build one from scratch. Offer a free tool or template that solves a real problem. It's the Trojan horse of SaaS marketing.
Takeaway: Offer a free template that solves a real, recurring problem. The best LinkedIn lead magnets require zero commitment.
12. Gorgias: Partner Positioning
Gorgias
Promoted 路
AI is transforming ecommerce, and we're here to help you innovate alongside it.
Cold audience 路 Running for 238 days 路 1 ad variation
"AI is transforming ecommerce, and we're here to help you innovate alongside it." That positions Gorgias as a guide, not a vendor. On LinkedIn, partnership framing resonates more than hard sells. The real hook comes later: "An AI Agent that turns casual shoppers into buyers." That reframes Gorgias from a helpdesk tool into a revenue driver.
For ecommerce brands, the promise of turning browsers into buyers is way more compelling than "better ticket resolution." The event angle ("Join us at Gorgias Connect in LA") turns a product launch into an exclusive moment, which performs well on LinkedIn. Position your company as a partner in transformation, not just a tool to buy.
Takeaway: Position your company as a partner in your audience's transformation, not just a vendor selling a tool.
13. Datarails: Jargon as Filter
Datarails
Promoted 路
The smartest finance teams aren't working harder. They're working with Datarails.
The smarter way to manage FP&A
Cold audience 路 Running for 44 days 路 1 ad variation
"The smartest way to do FP&A." Most people scrolling LinkedIn have no idea what FP&A means. And that's the point. If you're a finance professional, those letters immediately signal "this is for me." Using industry jargon as a hook on LinkedIn filters for exactly the right audience.
The copy takes it further: "The smartest finance teams aren't working harder. They're working with Datarails." That reframes the product from a tool into a status signal. Then three specific outcomes: real-time insights, automated reports, zero manual errors. Each targets a daily pain point for finance teams drowning in spreadsheets. Make your target audience feel like the smart ones for choosing your product.
Takeaway: Use industry jargon as your hook on LinkedIn. Acronyms like "FP&A" filter for exactly the right audience and signal "this is for my people."
14. AppsFlyer: Emotion Over Features
AppsFlyer
Promoted 路
Your MMP should give you insights, not anxiety.
An MMP you can count on
Cold audience 路 Running for 162 days 路 1 ad variation
"One graph always goes down when marketers switch to AppsFlyer." You're thinking about performance metrics. Then the graph label hits: "Stress levels." It's a joke, but it names the real pain. Mobile marketers dealing with MMPs know the frustration of messy dashboards. AppsFlyer could have talked about accuracy or integrations. Instead, they went with how it feels to use a bad tool.
That emotional angle is way more effective on LinkedIn, where people scroll past feature lists but stop for something that makes them smile. "Join 15k+ brands" in the CTA handles the social proof. Name the negative emotion your competitor's product causes, then position yours as the opposite.
Takeaway: Name the negative emotion your competitor's product causes ("anxiety," "stress"), then position yours as the relief.
15. Klaviyo: Original Research
Klaviyo
Promoted 路
Find out what 8,000+ consumers say matters most in 2025.
Welcome to a new era in consumer marketing
Cold audience 路 Running for 102 days 路 1 ad variation
"We surveyed 8,000 global consumers." On LinkedIn, where marketers are bombarded with opinions, a stat backed by actual research stands out. The image looks like a report cover, with small UI elements scattered around (product cards, SMS notifications, 5-star reviews) that show what Klaviyo powers without explaining the product.
The copy gives away the answer upfront: "it's all about great customer experiences." Most lead magnets tease to get the click. Klaviyo tells you the takeaway so you trust the report is worth downloading. That works because the spoiler itself positions Klaviyo's core value. If you have original data, lead with it. Proprietary research is one of the strongest hooks for B2B audiences.
Takeaway: Lead with proprietary data or original research. On LinkedIn, exclusive numbers are the strongest hooks for B2B audiences.
What the best LinkedIn ads have in common
LinkedIn's best-performing ads barely look like ads. Lead magnets dominate: playbooks, templates, ebooks, research reports. The top performers offer value before asking for anything. The second pattern is job-title-specific language: "mobile app marketers," "finance teams," "FP&A professionals." On the only platform where people list their roles in their profiles, naming the title is the strongest filter. And the longest-running ads (Foleon at 809 days, Conveyor at 526 days) all use organic post formatting: short paragraphs, hashtags, conversational tone. On LinkedIn, looking native is more important than looking polished.
Google Ads
Google Ads captures people at the moment of highest intent. They're actively searching for a solution. Your job is to show up with the right message at the right time.
Unlike Meta and LinkedIn, you have very limited real estate: a headline, a description, and sometimes extensions. Every word has to earn its place.
Here are 15 Google ads from SaaS companies worth studying.
1. ClickUp: Direct Problem-Solution
Sponsored
ClickUp
clickup.com
ClickUp Project Management | Official Download
Stop Switching Between Multiple Tools. Manage Everything In One Platform.
Running for 1,042 days
Nearly three years running. "Stop Switching Between Multiple Tools" names the exact frustration that drives someone to search for project management software. Your description should mirror the problem the person just typed into the search bar. "Manage Everything In One Platform" answers it in seven words.
No feature list, no clever hook. Just problem and solution in the most direct format possible. When you're competing with 10 other search results, clarity wins over creativity every time.
Takeaway: Mirror the exact problem the searcher typed and solve it in one sentence. On Google, clarity beats creativity.
2. HiBob: Confidence as Differentiator
Sponsored
HiBob
hibob.com
HiBob Is So Much Better
Bob, innovating the ways companies do HR.
Running for 1,062 days
"So Much Better" is bold for a Google Ad. Better than what? That's the curiosity gap. Most search ads play it safe with feature-benefit copy. HiBob goes the other direction: confidence as a differentiator. The description keeps it minimal, letting the brand name do the work.
In a SERP full of "Best HR Software" headlines, something that reads like a personal recommendation stands out. Confident, even slightly provocative headlines stand out in a sea of safe Google Ads because they break the pattern.
Takeaway: Use a confident, even provocative headline to stand out in a SERP full of safe, feature-benefit copy.
3. Riverside: Search Intent Match
Sponsored
Riverside
riverside.fm
Riverside.fm
Record remote podcasts and video interviews in studio quality from anywhere.
Running for 1,059 days
"Record remote podcasts and video interviews in studio quality from anywhere." That description reads like a direct answer to the search query "how to record podcasts remotely." When your description matches the searcher's intent word for word, your click-through rate goes up because it feels like Google found exactly what they asked for.
"Studio quality from anywhere" compresses the entire value prop into five words. The headline is just the domain name, which works when the description is doing all the heavy lifting.
Takeaway: Write your description as a direct answer to the search query so it reads like Google found exactly what the searcher needs.
4. HighLevel: Cost Elimination
Sponsored
GoHighLevel
gohighlevel.com
All-In-One Marketing Platform | GoHighLevel SaaS Pro
Enjoy the benefits of not having to hire or rely on a tech team.
Running for 986 days
"Enjoy the benefits of not having to hire or rely on a tech team." That's not selling software. That's selling the elimination of a recurring cost. Agency owners and small business operators live with the frustration of depending on developers for every change.
The "All-In-One" framing in the headline reinforces it: one platform means one subscription instead of a tech team salary. For many SaaS buyers, the biggest cost isn't software, it's the people you hire to run it.
Takeaway: Sell the elimination of a cost (like hiring a tech team) rather than the addition of features.
5. ClickFunnels: Aspiration Over Features
Sponsored
ClickFunnels
clickfunnels.com
ClickFunnels Official Site
Join 100,000+ Entrepreneurs Who Use ClickFunnels To Get Their Products Out To The World!
Running for 992 days
"Join 100,000+ Entrepreneurs" is doing two things at once: social proof and identity targeting. It tells you the tool is proven AND that it's for entrepreneurs specifically. "Get Their Products Out To The World" is aspirational, not technical.
Nobody searches for "funnel builder" because they love building funnels. They search because they want to launch something. ClickFunnels matches the aspiration, not the task. That distinction is why this copy works better than "Build High-Converting Sales Funnels."
Takeaway: Combine social proof with identity targeting in one line: "Join number identity group who use product."
6. Weglot: Fear Plus Ease
Sponsored
Weglot
weglot.com
Translate your Store | Best multilingual app
Stop losing customers. Talk to them in their own language with Weglot. No coding required.
Running for 974 days
"Stop losing customers" opens with a fear that's hard to ignore. If your store only speaks English, you're leaving money on the table, and you probably know it. That hook works because it names a problem the searcher already suspects but hasn't fixed yet.
"No coding required" immediately removes the implementation objection that stops most store owners from translating their site. Two pain points, both resolved in the same description.
Takeaway: Open with a fear-based line about what they're losing, then immediately remove the implementation objection in the same description.
7. Semrush: Segment and Speak
Sponsored
Semrush
semrush.com
Semrush + Client Portal
Put your agency in front of warm leads & grow your client base faster.
Running for 991 days
This ad targets a specific segment (agencies) with a specific feature (client portal) and a specific outcome (warm leads, more clients). That level of specificity signals that Semrush understands agency workflows, not generic marketing needs. A targeted ad for agencies beats a generic ad for "marketers" every time because the searcher feels like the product was built for their exact situation.
"Grow your client base faster" speaks to the one metric every agency cares about. Nearly 1,000 days running validates the segmented approach.
Takeaway: Segment your Google Ads by audience type. An ad that speaks to agencies beats a generic "marketers" ad every time.
8. HeadshotPro: Process Clarity
Sponsored
HeadshotPro
headshotpro.com
HeadshotPro | 14 Days Money Back
Corporate headshots made easy. Just upload a few selfies and 2 hours later you'll receive high-quality headshots.
Running for 1,014 days
The entire process is explained in one sentence: upload selfies, wait 2 hours, get headshots. That's the most persuasive thing you can do in a Google Ad: remove all ambiguity. The searcher knows exactly what they're buying, how it works, and how long it takes.
The 14-day money-back guarantee in the headline removes the last objection. For AI products that sound too good to be true, this step-by-step approach builds more trust than any claim about quality or technology.
Takeaway: Explain your entire process in one sentence: what they do, how long it takes, what they get. Remove all ambiguity.
9. 360Learning: The Anti-Chaos Position
Sponsored
360Learning
360learning.com
360Learning | Create Courses Quickly
Fast, collaborative, and easy to use. Get all the power of a modern LMS without the chaos.
Running for 999 days
"Without the chaos" is doing all the heavy lifting. If you've ever implemented an LMS, you know exactly what that word means: broken integrations, endless setup, confused users. 360Learning doesn't name specific features. They name the feeling of using the wrong tool.
"All the power of a modern LMS without the chaos" is a formula you can steal for any product. Three adjectives (fast, collaborative, easy) hit the three things LMS buyers actually want.
Takeaway: Use the formula "All the benefit without the common pain" to address both desire and fear in one line.
10. SpyFu: Humor in Search
Sponsored
SpyFu
spyfu.com
Spy On Your SEO Competition
Some people humiliate themselves for the top organic search spot.
Running for 1,039 days
"Some people humiliate themselves for the top organic search spot." That's funny, slightly dark, and completely unexpected in a Google Ad. Most search ads are serious and feature-driven. SpyFu breaks the pattern by being entertaining, which makes people click out of curiosity alone.
The headline "Spy On Your SEO Competition" plays into the competitive nature every SEO professional already feels. It's not selling analytics software. It's selling the thrill of seeing what your competitors do.
Takeaway: Use humor in your Google Ad to break the pattern in categories where every other result is serious and feature-driven.
11. Jungle Scout: Authority Claims
Sponsored
Jungle Scout
junglescout.com
Welcome To JungleScout.com | AMZ Seller Software
Get The #1 Essential All-In-One AMZ Product Finder & Research Tool.
Running for 988 days
"#1" and "All-In-One" are power phrases in search ads because they compress a buying decision into two signals: this is the best, and it does everything. Amazon sellers searching for product research tools don't want to compare five options. They want someone to tell them which one to use.
"Essential" reinforces that this isn't optional. The headline is keyword-rich ("AMZ Seller Software") which helps quality score and click-through rate. 988 days in a competitive niche proves this direct approach works.
Takeaway: Claim the #1 position explicitly when search intent is "which tool should I use." Searchers want someone to decide for them.
12. Feedonomics: Niche Superlatives
Sponsored
Feedonomics
feedonomics.com
Feedonomics.com
We Engineered the World's Most Powerful Shopping Feed Platform for Multichannel Ecommerce.
Running for 1,044 days
"We Engineered" implies craftsmanship and technical depth. "World's Most Powerful" is a superlative that works because the niche is small enough to credibly own. Claiming "#1 project management tool" is a stretch anyone can see through. Claiming "most powerful shopping feed platform" is believable because most people can't name a second one.
Feedonomics targets a specific, technical audience (multichannel ecommerce) and speaks with the confidence of a market leader. 1,044 days running validates that the claim resonates with buyers who know the category.
Takeaway: In niche B2B categories, superlatives are more credible because fewer people can challenge the claim. Own it.
13. Koinly: Time Promise
Sponsored
Koinly
koinly.io
Instant Crypto Tax Calculation | Koinly Crypto Tax Calculator
Calculate your crypto taxes in 20 minutes.
Running for 984 days
"Calculate your crypto taxes in 20 minutes." That's the entire value proposition in seven words. Crypto taxes are stressful and complex. Most people dread them. A specific time promise removes the biggest mental barrier: not knowing how long the pain will last.
"20 minutes" is concrete in a way that "fast and easy" never could be. The headline doubles down with "Instant," reinforcing the speed promise from a different angle. For products that solve a dreaded task, the best copy isn't about features. It's about how quickly the problem goes away.
Takeaway: For products that solve dreaded tasks, lead with a specific time promise ("20 minutes") instead of vague "fast and easy" claims.
14. AppSumo: Trust Signal Stack
Sponsored
AppSumo
appsumo.com
AppSumo
60-Day Money-Back Guarantee. Lifetime Access To 5-Star Products. Trusted By 1.25M+ Entrepreneurs.
Running for 1,029 days
Three trust signals in rapid succession: 60-day guarantee, lifetime access, 1.25M entrepreneurs. Each phrase removes a different objection before the searcher can form it. "What if I don't like it?" 60-day guarantee. "Is it a subscription?" Lifetime access. "Is this legit?" 1.25M entrepreneurs.
The brand name alone in the headline works because AppSumo has strong recognition. When you've built enough brand equity, your name in the headline + trust signals in the description is all you need.
Takeaway: Stack three trust signals in your description, each addressing a different objection: guarantee, access model, and social proof.
15. LearnWorlds: Keyword Repetition
Sponsored
LearnWorlds
learnworlds.com
LearnWorlds Official Site | Online Course Platform
The Best Online Course Platform For Creating, Selling And Promoting Your Online Courses.
Running for 1,015 days
"Online Course Platform" appears in both headline and description. That's not lazy copy, it's intentional. Keyword repetition signals maximum relevance to Google's algorithm, which improves quality score and lowers your CPC.
"Creating, Selling And Promoting" covers the full lifecycle of online courses, telling the searcher they won't need additional tools. For competitive keywords where 10+ ads appear, being the most relevant result matters more than being the most clever.
Takeaway: Repeat your target keyword in both headline and description. For competitive search terms, relevance signals beat clever copy.
What the best Google ads have in common
Longevity is extreme on search: every ad here has been running 900+ days, some past 1,000. That tells you search intent doesn't shift the way social trends do. The best performers mirror the exact words someone typed: "project management," "record podcasts," "crypto tax calculator." Trust signals are concentrated and stacked: money-back guarantees, customer counts, time promises appear together because searchers compare 5+ results at once and trust per word matters more than on any other platform. The ads that explain what happens after the click ("upload selfies, get headshots in 2 hours") consistently outperform vague promises. If your CTR is below 3% on branded search, your ad copy likely needs more specificity.
FAQ
What makes a good SaaS ad?
The best SaaS ads lead with a specific outcome, not a feature list. They include social proof (customer counts, G2 badges, specific metrics), a clear CTA, and a visual that either shows the product in action or illustrates the result. Every top-performing ad in this collection hits at least three of those elements. Specificity beats vagueness every time.
Which platform is best for SaaS advertising?
It depends on your goal. LinkedIn is best for targeting decision-makers by job title and company size. Meta (Facebook/Instagram) gives you cheaper CPMs and strong retargeting. Google captures people already searching for a solution. Most successful SaaS companies run ads on at least two platforms, which is why we organized this collection by platform.
How much do SaaS companies spend on ads?
The average B2B SaaS company spends 10 to 20 percent of annual revenue on marketing, with paid ads taking a significant share. Early-stage companies often allocate more (20 to 40 percent) to build awareness quickly. Use our CPM Calculator to estimate costs for your specific audience.
Should SaaS ads use video or static images?
Both work, but for different stages. Video drives higher engagement for cold audiences (especially on Meta and LinkedIn). Static images work well for retargeting and Google Display. In this collection, the longest-running Meta ads are split between both formats. The key is matching the format to the platform and audience intent.
How do you write SaaS ad copy that converts?
Start with the problem, not the product. Use specific numbers instead of vague claims. "Save 10 hours a week" beats "streamline your workflow." Include social proof and end with a clear, low-friction CTA like "Start free" or "Try it free for 14 days." The pattern section under each platform above shows this in action.
How to Use These Examples
Studying ads is only useful if you take action. Here is a practical framework:
- Pick 3 to 5 ads from companies similar to yours (same size, same audience, same platform)
- Identify the structure: What's the hook? What's the proof? What's the CTA?
- Adapt, don't copy. Take the structure and rewrite it for your product and audience
- Test one variable at a time. Change the hook but keep the structure. Then change the visual. Then change the CTA.
- Track longevity. If your ad is still performing after 30 days, you're onto something. After 90 days, scale it.
For more SaaS ads organized by category and platform, browse the full AdKit Ad Library. Found ads you want to reference later? Save them to your Swipe File so you can revisit the structure and copy when building your next campaign. When you are ready to create, AI Studio lets you generate ad creatives based on the patterns you have studied.
Want to understand the metrics behind your campaigns? Check out our free ROAS Calculator, CPC Calculator, CPM Calculator, and CAC guide.
If you're just getting started with paid ads, read our guide on when to run ads for your SaaS and how ad platforms actually work.
