Running Ads
Learn how to run effective ad campaigns. Guides on strategy, targeting, budgeting, and optimization to get the best results from your advertising spend.
Running Ads
Nico·July 17, 2026Running AdsNico·September 2, 2025Running AdsNico·August 15, 2025
Campaign Naming Conventions: Guide + Copy-Paste Template
Build a campaign naming convention that keeps Meta, Google, and TikTok reporting clean. Includes a copy-paste template, field cheat sheet, and UTM rules.
Nico·July 17, 2026How Ad Platforms Work
Learn how ads platforms work behind the scenes. Understand bidding, quality scores, and the auction system to optimize your campaigns and reduce costs.
Nico·September 2, 2025When to Run Ads for SaaS (and When Not To)
Most SaaS founders start ads too early or too late. Here's how to know if you're ready: the signals to look for, the budget math, and what to check before spending a dollar.
Nico·August 15, 2025