Meta's free MCP is great. AdKit is the full toolbox.
Meta's MCP is a free campaign controller for your Meta ad account. Great for that. AdKit is like Ahrefs but for ads: your agent can manage campaigns, but also track competitors, browse 300k+ ads, generate creative, and launch on Meta AND Google with a draft-first system.
The short version
| Dimension |   | |
|---|---|---|
| What it is | A complete ads toolbox with a built-in MCP. | An official campaign controller for Meta ad accounts. |
| Price | AdKit is $49/month flat (free trial available). | Meta Ads MCP wins here: it's free during open beta. |
| MCP Capabilities | Launch and manage campaigns, track competitors & their ads, browse 300k+ ads, generate static ads. | Create and manage campaigns, pull performance data, industry benchmarks, product catalog management. |
| Risk to mess up your ads | Zero. Agents write drafts inside AdKit and you can review and approve them with one click. | Low. Campaigns land PAUSED in your live account, but the agent can activate them in the same session. |
| Platforms | Meta and Google (more coming soon). | Meta only (Facebook & Instagram). |
| Availability | Available globally to any advertiser. | Rolling out account-by-account. US first, other regions later. |
| Who is it for? | Marketers, founders & agencies who want the full ads workflow: research, create, launch, monitor. | Anyone with an enabled Meta account who wants free, AI-powered campaign management. |
or ask an AI to help you choose:
"Other tools I found were just proxies for the ads API. One bad call and you could mess up a live campaign. What I like about AdKit is that everything goes through a draft first. That buffer between your agent and your live account is what makes it safe to use."
Nevo David
Founder of Postiz
The complete comparison
Official and free
Meta's MCP is free during open beta. Authenticate with your Business account, you're up in 5 minutes. On price alone, Meta wins. $0 beats $49/month, always.
But it's a campaign controller. No competitor tracking, no ad library, no creative generation, no Google Ads. To match what AdKit does, you'd need a competitor tracker ($50+/mo), a creative tool ($30+/mo), and an ad library ($40+/mo). Three products, three logins. AdKit bundles all of that for $49/month.
PAUSED is not a draft
Meta's MCP creates real entities in your live account, set to PAUSED. You review in Ads Manager and flip them on. Safe enough.
But the agent can also activate them. The ads_activate_entity tool is right there in the 29-tool set. Ambiguous prompt + hallucination = paused campaign goes live.
AdKit draws a wall. Agents write drafts inside AdKit. Nothing reaches your live account until you press publish. Agent goes rogue? The mess stays inside AdKit.
Different incentives, different recommendations
Meta makes money when you spend more. Their MCP's "opportunity scoring" always points the same direction: expand audience, increase budget, turn on Advantage+ optimizations.
AdKit is built by a media buyer, not the ad platform. We default to disabling Meta's AI optimizations that burn budget. We show creative analytics so you know what actually works before scaling. We track what competitors run so you brief from evidence, not Meta's suggestions.
Meta's one genuine exclusive: industry benchmarks from aggregate advertiser data. That's real. Everything else, including ad quality rankings, AdKit already pulls through the same Marketing API.
Not available to everyone (yet)
Meta says it's available to "businesses of all sizes." In practice: rolling out account-by-account with a server-side flag. US first, ANZ expected H2 2026, EU and APAC unclear.
Annoying part: OAuth succeeds for everyone, so you won't know you're blocked until you try to use a tool. There's also a known Claude Code bug (GitHub issue #55002).
AdKit works with any Meta or Google ad account, globally. No flag, no waitlist.
One platform vs. your whole ad spend
Meta's MCP covers Facebook and Instagram. If you only run Meta ads, that's fine.
Most serious advertisers run at least two platforms. Google's own MCP is read-only as of May 2026: you can pull reports but can't create campaigns. That leaves you managing Google manually.
AdKit covers Meta and Google from one MCP. Create campaigns, pull performance, manage budgets across both in the same session. TikTok, LinkedIn, Reddit, and X are coming.
"If you've ever tried any other MCP, you'll quickly realize that they might give you access to your data, but the moment you start creating campaigns, everything will break. And really, Adkit created something that just works like magic."
Flo Pariset
Founder of Notis AI
Still struggling to choose?
Pick AdKit if running ads is your actual job.
Your day is research, briefing, launching, watching results. You need the full loop in one product.
You run ads on Meta AND Google. One MCP, one dashboard.
You want drafts, not PAUSED. Your agent writes inside AdKit, not your live account. If it goes rogue, the mess stays contained.
You want to see what competitors run before you launch anything.
That's marketers, founders running their own ads, growth leads, agencies.
Pick Meta's MCP if you just need a free campaign controller.
You only run Meta ads. No Google, no TikTok. Just Facebook and Instagram.
You already have your research and creative workflow sorted. You just want the agent to manage campaigns.
You're comfortable with Meta's recommendations (they're optimized for Meta's revenue, not your ROAS).
Free matters. $0/month is hard to argue with.
If that's you, start with Meta's free MCP. It's good at what it does.
"Now I can use my AI agent for monitoring competitors, creating static ads, publishing them, and analyzing their performance. This has 10x'd my capabilities to iterate on ads."
Flo Pariset
Founder of Notis AI
A word from the founder
Hi there 👋 I'm Nico, the founder of AdKit 😄
Before building startups, I was a media buyer. I managed over $1,000,000 in Ads, sold two startups grown with ads, and helped 1,000+ makers learn Meta Ads through my online guides.
I love ads but... it involves a lot of repetitive, boring work 😩 And I hated every second of it. So I built AdKit to fix that.
To let me and other marketers focus on the fun parts: the strategy, the thinking, the creativity. And not have to waste my time clicking around in buggy interfaces.
It's the app I always dreamed of, and I hope you'll like it too 😀
Everything side-by-side
Product category & scope
| Feature | | |
|---|---|---|
| Product type | Full ads toolbox | Official campaign controller |
| Primary job | Competitor tracking + creative + launch in one loop | AI-powered campaign management for Meta accounts |
| Target audience | Marketers, growth leads, agencies | Any Meta advertiser wanting AI assistance |
Company & trust
| Built by | AdKit (independent startup) | Meta (platform owner) |
| Company location | Singapore | United States |
| Data hosted in | Europe | United States |
| Founder background | Nico Jeannen, ex media buyer. Managed $1M+ in ad spend, sold two startups grown with ads, taught 1,000+ makers Meta Ads. | Meta's advertising product team. Built by the same company that runs the ad platform. |
| Trains AI on your data | No. | Yes |
| Date founded | April 2025 | April 2026 (open beta) |
| Funding | Independent & 100% Bootstrapped | Meta ($1.5T+ public company) |
| Open Source | No | No |
Agent safety & architecture
| Approved by ads platforms | Yes | Yes |
| Safety model | Agent creates drafts you can review in the dashboard, then publish with one click | Campaigns created as PAUSED in your live account. Agent can activate them. |
| Draft system for all operations | Yes | No |
| Agent can touch live account | Only with user approval | Yes (creates PAUSED entities, can activate them) |
| Permission-scoped tokens (read-only / write / full) | Soon | Yes |
| Per-account token scoping (agencies) | Yes | No |
MCP & platform coverage
| MCP architecture | Built for AI agents: merged tools, sensible defaults, token-efficient | 29 tools across 5 categories, ~55,000 tokens for tool definitions alone |
| Bulk operations | Yes | Yes |
| Direct API access (beyond MCP) | Yes | Yes |
| CLI for terminal agents | Yes | Yes |
| Available globally | Yes | Rolling out (US first, other regions later) |
| Meta Ads | Yes | Yes |
| Google Ads | Yes | No |
| TikTok Ads | Soon | No |
| Soon | No | |
| Reddit Ads | Soon | No |
| X Ads | Soon | No |
Supported agents & clients
 Claude | Yes | Yes |
 Claude Code | Yes | Partial (known OAuth bug) |
 Codex | Yes | CLI only |
 Cursor | Yes | Yes |
 ChatGPT | Yes | Yes |
 Gemini CLI | Yes | No |
 Perplexity | Yes | Yes |
 OpenClaw | Yes | Yes |
 Hermes | Yes | Yes |
 n8n | Yes | Yes |
Performance & analytics
| Creative analytics (which creatives perform best) | Yes | No |
| Performance trend analysis | Yes | Yes |
| Ad quality rankings (quality, engagement, conversion) | Yes (pulled via Marketing API) | Yes |
| Industry benchmarks (aggregate across all advertisers) | No | Yes |
| "Opportunity scoring" (Meta's spend recommendations) | No (it's useless) | Yes, to make you spend more |
Competitor research
| Drop-in competitor tracking by URL | Yes, auto-scrapes every ad, continuously | No |
| Tracked ad library size | 300,000+ ads across Meta, Google, LinkedIn | No |
| New-ad alerts | Yes | No |
| Swipe file / saved inspiration | Yes | No |
AI creative
| Static ad generation | Yes | No |
| Ads Cloning workflow | Yes | No |
| Creative briefs | Yes | No |
| Reference-image workflow | Yes | No |
Product catalog & commerce
| Product catalog management | No | Yes (10 dedicated tools) |
| Catalog diagnostics | No | Yes |
| Feed rules inspection | No | Yes |
Pricing
| Free tier | 7-day trial | Free during open beta (no end date announced) |
| Entry paid tier | $29/month (Dashboard only, no MCP) | Free |
| Full access | $49/month (Dashboard + MCP) | Free |
More than just an ads MCP...
Research
Find what's working right now
Browse 300,000+ ads or import your competitors. Filter by vertical so you see businesses like yours.
- Competitors tracked across Meta, Google, and LinkedIn automatically
- See which ads are evergreens vs. tests your competitors already killed
- Weekly digest in your inbox. No more scrolling ad libraries.
With your agent
Frequently asked questions
Give it a try
Competitor tracking, 300k+ ads, AI creative, and a draft-first MCP for Meta and Google. Free trial, cancel anytime.