Ad Benchmarks
Median CPM, CPC, CTR and cost per result for Facebook and Google Ads, reported by advertisers on AdKit.
Platform
Country
Industry
Period
Sep 1 to Sep 30, 2026 - Amounts in USD - Based on 3,000+ Facebook campaigns
CPM
$8.29
median, September 2026
CPC
$0.36
median, September 2026
CTR
2.38%
median, September 2026
| Metric | 25th percentile | Median | 75th percentile | Spread | ||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cost | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
CPMCost per 1,000 impressions | $3.22 | $8.29 | $19.03 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$8.29 $3.22Median$19.03 25% pay less 25% pay more Change by month $6.02$6.58$6.40$5.44$6.61$6.91$7.09$7.48$7.65$6.83$7.78$8.29 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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CPCCost per click | $0.15 | $0.36 | $0.76 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$0.36 $0.15Median$0.76 25% pay less 25% pay more Change by month $0.36$0.36$0.37$0.27$0.31$0.34$0.33$0.36$0.33$0.31$0.33$0.36 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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| Click-through | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
CTRClick-through rate | 1.62% | 2.38% | 3.37% | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%2.38% 1.62%Median3.37% 25% get less 25% get more Change by month 1.78%1.98%2.02%2.09%2.25%2.16%2.19%2.09%2.23%2.20%2.29%2.38% Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Outbound CTRClicks leaving Facebook | 0.11% | 0.89% | 1.82% | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%0.89% 0.11%Median1.82% 25% get less 25% get more Change by month 0.76%0.71%0.73%0.76%0.88%0.86%0.91%0.92%0.85%0.77%0.76%0.89% Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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| Cost per result | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Cost per landing page viewAd spend divided by landing page views | $0.45 | $1.37 | $5.23 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$1.37 $0.45Median$5.23 25% pay less 25% pay more Change by month $1.08$1.17$1.14$0.98$1.06$1.16$1.12$1.13$1.23$1.17$1.31$1.37 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per content viewAd spend divided by content views | $0.23 | $0.88 | $2.77 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$0.88 $0.23Median$2.77 25% pay less 25% pay more Change by month $0.75$0.69$0.79$0.80$0.93$0.96$0.94$1.01$0.89$0.74$0.81$0.88 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per leadAd spend divided by leads | $8.64 | $20.57 | $72.96 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$20.57 $8.64Median$72.96 25% pay less 25% pay more Change by month $26.41$22.48$17.83$21.38$25.29$23.81$21.71$21.49$21.15$22.48$18.66$20.57 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per signupAd spend divided by signups | $19.93 | $71.63 | $175.31 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$71.63 $19.93Median$175.31 25% pay less 25% pay more Change by month $75.84$95.36$73.99$139.71$69.63$64.60$87.66$119.63$122.39$74.49$60.42$71.63 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per add to cartAd spend divided by add to carts | $2.21 | $10.09 | $32.90 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$10.09 $2.21Median$32.90 25% pay less 25% pay more Change by month $10.03$8.55$8.56$8.44$7.82$7.99$9.62$10.83$9.50$9.31$8.41$10.09 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per checkoutAd spend divided by checkouts | $5.94 | $18.84 | $50.92 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$18.84 $5.94Median$50.92 25% pay less 25% pay more Change by month $17.25$15.99$18.21$15.24$19.91$19.26$21.91$19.99$20.42$13.59$14.13$18.84 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per purchaseAd spend divided by purchases | $11.68 | $45.36 | $122.48 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$45.36 $11.68Median$122.48 25% pay less 25% pay more Change by month $43.67$38.80$30.75$31.35$37.52$45.11$47.60$44.21$40.94$34.14$35.48$45.36 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per messaging conversationAd spend divided by messaging conversations | $8.31 | $91.75 | $417.27 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$91.75 $8.31Median$417.27 25% pay less 25% pay more Change by month $138.51$97.93$71.17$90.37$103.32$103.58$115.78$125.12$157.54$111.39$93.27$91.75 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Half of advertisers fall between the 25th and 75th percentile. The bar shows that range, the tick is the median.
CPM
$63.21
median, September 2026
CPC
$1.13
median, September 2026
CTR
5.1%
median, September 2026
| Metric | 25th percentile | Median | 75th percentile | Spread | ||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cost | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
CPMCost per 1,000 impressions | $13.51 | $63.21 | $191.69 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$63.21 $13.51Median$191.69 25% pay less 25% pay more Change by month $32.25$35.03$37.22$36.37$43.84$39.84$50.32$45.14$50.97$50.14$55.47$63.21 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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CPCCost per click | $0.44 | $1.13 | $2.93 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$1.13 $0.44Median$2.93 25% pay less 25% pay more Change by month $0.97$0.94$1.04$0.96$1.03$1.01$1.08$1.04$1.05$1.04$1.17$1.13 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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| Click-through | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
CTRClick-through rate | 2.8% | 5.1% | 8.5% | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%5.1% 2.8%Median8.5% 25% get less 25% get more Change by month 3.9%4.2%4.3%4.2%4.7%4.7%4.9%4.7%4.6%4.9%5.0%5.1% Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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| Cost per result | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Cost per leadAd spend divided by leads | $28.60 | $122.30 | $603.00 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$122.30 $28.60Median$603.00 25% pay less 25% pay more Change by month $140.24$113.34$104.31$122.78$128.12$136.91$71.31$69.27$108.18$117.77$141.35$122.30 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per signupAd spend divided by signups | $21.48 | $92.34 | $472.83 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$92.34 $21.48Median$472.83 25% pay less 25% pay more Change by month $139.15$161.84$80.46$89.16$148.47$131.79$84.67$90.94$173.64$167.01$99.57$92.34 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per contactAd spend divided by contacts | $36.39 | $130.00 | $662.29 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$130.00 $36.39Median$662.29 25% pay less 25% pay more Change by month $110.28$101.92$103.68$132.88$120.80$139.06$125.17$111.86$98.93$120.07$106.64$130.00 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per add to cartAd spend divided by add to carts | $3.09 | $7.58 | $28.72 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$7.58 $3.09Median$28.72 25% pay less 25% pay more Change by month $6.47$5.37$6.69$6.57$7.28$7.09$8.09$7.30$7.82$6.90$6.65$7.58 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per checkoutAd spend divided by checkouts | $9.87 | $33.46 | $102.87 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$33.46 $9.87Median$102.87 25% pay less 25% pay more Change by month $30.97$31.90$29.83$33.07$45.52$44.64$44.83$39.66$32.31$30.45$38.97$33.46 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per purchaseAd spend divided by purchases | $22.13 | $77.46 | $272.85 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$77.46 $22.13Median$272.85 25% pay less 25% pay more Change by month $45.16$39.81$54.51$67.64$68.74$60.74$58.88$62.72$67.92$48.82$67.70$77.46 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per appointmentAd spend divided by appointments | $59.75 | $266.88 | $1263.77 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$266.88 $59.75Median$1263.77 25% pay less 25% pay more Change by month $209.26$191.05$218.22$280.55$315.74$304.22$361.99$123.25$169.23$198.64$288.78$266.88 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per directions requestAd spend divided by directions requests | $9.76 | $47.69 | $250.51 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$47.69 $9.76Median$250.51 25% pay less 25% pay more Change by month $40.45$32.49$33.05$40.52$47.17$43.48$41.47$37.69$36.10$41.62$41.92$47.69 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per page viewAd spend divided by page views | $11.35 | $60.96 | $216.51 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$60.96 $11.35Median$216.51 25% pay less 25% pay more Change by month $47.55$40.03$49.11$57.50$50.71$53.58$41.13$58.30$62.36$63.36$51.46$60.96 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per phone call leadAd spend divided by phone call leads | $80.65 | $223.75 | $572.65 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$223.75 $80.65Median$572.65 25% pay less 25% pay more Change by month $271.35$257.59$274.91$295.79$288.76$246.82$244.31$276.43$285.07$278.91$223.10$223.75 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per qualified leadAd spend divided by qualified leads | $229.61 | $488.87 | $1930.45 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$488.87 $229.61Median$1930.45 25% pay less 25% pay more Change by month $247.03$402.79$811.06$489.86$519.36$425.53$768.19$1545.16$521.49$511.46$494.49$488.87 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per quote requestAd spend divided by quote requests | $130.51 | $525.29 | $2374.84 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$525.29 $130.51Median$2374.84 25% pay less 25% pay more Change by month $245.56$476.42$292.18$224.13$250.09$228.91$205.22$221.48$211.92$270.66$418.68$525.29 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Cost per store visitAd spend divided by store visits | $6.25 | $22.61 | $135.31 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Where advertisers fallSeptember 2026 Middle 50%$22.61 $6.25Median$135.31 25% pay less 25% pay more Change by month $25.35$17.16$20.44$29.67$31.71$23.60$15.36$22.26$20.26$21.71$21.88$22.61 Oct 2025NovDecJan 2026FebMarAprMayJunJulAugSep Median Middle 50% of advertisers
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Half of advertisers fall between the 25th and 75th percentile. The bar shows that range, the tick is the median.
Is your Facebook CPM above or below the $8.29 median?
See how your CPM, CPC and CTR compare with advertisers like you, inside AdKit.
You?
median $8.29
September 2026 compared with past months
Facebook ads, all countries and industries
MedianLast 12 monthsvs Sep 2025vs Aug 202612-month high12-month low
CPM
$8.29
- vs Sep 2025
- +34.0%$6.19
- vs Aug 2026
- +6.6%$7.78
- 12-month high
- $8.29Sep 2026
- 12-month low
- $5.44Jan 2026
CPC
$0.36
- vs Sep 2025
- +0.2%$0.36
- vs Aug 2026
- +10.2%$0.33
- 12-month high
- $0.37Dec 2025
- 12-month low
- $0.27Jan 2026
CTR
2.38%
- vs Sep 2025
- +41.1%1.69%
- vs Aug 2026
- +3.8%2.29%
- 12-month high
- 2.38%Sep 2026
- 12-month low
- 1.78%Oct 2025
September 2026 compared with past months
Google Ads, all countries and industries
MedianLast 12 monthsvs Sep 2025vs Aug 202612-month high12-month low
CPM
$63.21
- vs Sep 2025
- +108.5%$30.31
- vs Aug 2026
- +13.9%$55.47
- 12-month high
- $63.21Sep 2026
- 12-month low
- $32.25Oct 2025
CPC
$1.13
- vs Sep 2025
- +16.6%$0.97
- vs Aug 2026
- -3.1%$1.17
- 12-month high
- $1.17Aug 2026
- 12-month low
- $0.94Nov 2025
CTR
5.1%
- vs Sep 2025
- +38.3%3.7%
- vs Aug 2026
- +2.6%5.0%
- 12-month high
- 5.1%Sep 2026
- 12-month low
- 3.9%Oct 2025
How these benchmarks work
Each number is the median of results reported by advertisers on AdKit, shown with the 25th and 75th percentile: the range that half of advertisers fall in. A median is used instead of an average so one very large advertiser can't move the number.
Only combined figures are published. No advertiser, account, campaign or ad is ever shown, and a number only appears when at least 10 advertisers are behind it.
Last updated Oct 1, 2026
Frequently asked questions
Why do ad benchmarks differ between sources?
Every source measures a different group of advertisers. Industry, country and account size all change the result, and so does the method: the median and the average of the same advertisers can be far apart.
How often is this updated?
Each month's numbers appear once the month ends. The current month and year update daily. As more advertisers report their results, each month draws on a larger sample and becomes more representative.
Can I quote these numbers?
Yes. Quote any number on this page and link to it as the source.