How much did MagicBrief cost?
MagicBrief shut down on July 31, 2026 at 8 PM EST and can no longer be bought. This page documents what it cost while it was running, because the price was never fully published and people still ask. Pro started at $249/month on a custom quote that scaled with ad spend and team size, with a three-month minimum and no free tier.
Last verified: July 2026
Pricing model
Why MagicBrief's price was so hard to find
MagicBrief never published a full price list. Pro started at $249/month, and what you actually paid depended on two inputs: how much you spent on ads, and how many people were on the team. Both were settled in a quote rather than on a page.
The tool got more expensive as the account it was watching got bigger, whether or not you used it any more than before. Reviewers flagged it constantly, and Foreplay led its comparison page with it.
The second tier, Creative Intelligence, had no published price at all. It added onboarding, a dedicated customer success manager, and invoice billing, and it started with a sales conversation.
AdKit prices the other way: $29/month for one ad project, $49/month for unlimited, identical at any ad spend.
Plans
Plans and what each one includes
MagicBrief offers 2 tiers.
Pro
$249/month+
Custom quote based on ad spend and team size
The entry plan and the only one with a public starting number. No longer purchasable.
- Tracked brands, seats, and ad account connections set by quote
- Ad inspiration library (Meta and TikTok)
- Creative reporting and AI copilot
- Modular brief builder
- Slack integration
- Price scaled with ad spend and team size
- Custom quote required, no published price
- Three-month minimum commitment
- No longer purchasable: the platform shut down July 31, 2026
Creative Intelligence
Custom
Contact sales
The sales-led tier. Never carried a public price.
- Everything in Pro
- Personalized onboarding
- Dedicated customer success manager
- Invoice-based billing
- No published price at any point
- Required a sales conversation
- No longer purchasable: the platform shut down July 31, 2026
Keep in mind
Hidden costs and fine print
The price moved with your ad spend
MagicBrief's Pro plan scaled with monthly ad spend and team size. Scaling a winning campaign raised your software bill even when your usage of the software did not change.
You could not see a price without a call
$249/month was a floor, not a quote. Every plan required a custom quote, a recurring complaint in independent reviews of MagicBrief.
Three-month minimum after the trial
The 7-day trial converted into a minimum three-month commitment, then monthly billing. Trying it for one month was not an option.
The product can no longer be bought
MagicBrief shut down on July 31, 2026 at 8 PM EST. Billing for existing customers was cancelled and there are no further charges. Pricing here is historical.
Verdict
Was MagicBrief worth $249 a month?
For the teams it was built for, the price held up. MagicBrief sold to performance marketing teams at DTC brands and agencies, the kind spending enough on media that $249 disappeared into the budget. MagicBrief said unlimited seats and free client viewers meant one quote covered everybody.
For everyone else it was the most expensive entry point in its category. Foreplay sat around $49/month and Atria around $39. Solo marketers and small teams were priced out on purpose.
That question closed on July 31, 2026. What is left to decide is where the research job goes now. AdKit is $29/month for one ad project and $49/month for unlimited, flat at any ad spend, with a 7-day free trial and no minimum term.
Consider AdKit
AdKit covers the research half MagicBrief owned and the launch half it never had: competitor tracking by URL, a 500k+ ad library across Meta, Google, and LinkedIn, creative generation in Studio, and a draft-first MCP. From $29/month, $49/month for unlimited.
See how AdKit comparesMagicBrief shut down: the alternative for the job Canva Grow dropped
| Feature | | |
|---|---|---|
| Free Trial | 7 days, full access | 7-day trial, before shutdown |
| Entry paid tier | $29/month (1 ad project, MCP included, unlimited calls) | Was $249/month and up, custom quote |
| Pricing model | Flat. Same price at any ad spend. | Scaled with ad spend and team size |
| Minimum commitment | None, monthly | 3 months |
| Available today | Yes | No |
Pricing questions
Want the full picture?
Pricing is one piece. See how MagicBrief and AdKit compare on features, safety, and creative tools.