Last updated May 2026
Meet the Flyweel alternative that does more than track spend
Flyweel gives you a read-only analytics MCP, a unified dashboard, and invoice reconciliation. AdKit gives you all that plus the other half: create campaigns, track competitors, browse 500,000+ ads, generate creative, and launch through a draft-first MCP. Same reporting clarity, full execution power.
The short version
| Dimension |   | |
|---|---|---|
| What it is | A complete Ads toolbox: research, create, launch, manage. | An Ad Spend OS: unified reporting dashboard, invoice reconciliation, CRM attribution, and a read-only analytics MCP. |
| MCP Capabilities | Read+write. Launch and manage campaigns, track competitors & their ads, browse 500,000+ ads, generate static ads. | Read-only analytics. 222 metrics across Google, Meta, TikTok. Cannot create, pause, or modify campaigns. |
| Beyond MCP | Ad library, competitor tracking, creative studio, swipe file, campaign management dashboard. | AdGrid dashboard, auto invoice reconciliation (Xero), CRM attribution (Pipedrive, HubSpot, Salesforce). |
| Risk to mess up your ads | Zero. Agents write drafts inside AdKit. You review and publish with one click. | Zero. MCP is read-only by design. Cannot modify anything on your ad account. |
| Platforms (MCP) | Meta, Google, and TikTok | Meta, Google, and TikTok. Same coverage. |
| Who is it for? | Marketers, founders & agencies who want the full ads workflow: research, create, launch, manage. | Lead gen teams who want unified reporting across platforms and CRM-to-spend attribution. |
| Starting price | AdKit starts at $29/month for 1 account, MCP included. $49/month for unlimited accounts. (Free trial available) | Free plan includes MCP with unlimited queries. Scale plan at $149/month for higher limits. |
or ask an AI to help you choose:
"Other tools I found were just proxies for the ads API. One bad call and you could mess up a live campaign. What I like about AdKit is that everything goes through a draft first. That buffer between your agent and your live account is what makes it safe to use."
Nevo David
Founder of Postiz
The complete comparison
Different products, same category
Flyweel is an Ad Spend OS. It unifies reporting across Google, Meta, and TikTok into one dashboard (AdGrid), reconciles invoices with Xero, and connects ad spend to CRM deal data via Pipedrive, HubSpot, and Salesforce. The MCP is one piece: 222 read-only metrics you can query from any AI agent.
AdKit is an Ads toolbox. It covers a different half of the workflow: track what competitors run, browse 500,000+ ads, generate creative, launch campaigns through a draft-first MCP, and manage them.
Flyweel answers "where did the money go?" AdKit answers "what should I run next, and how do I launch it?" They barely overlap.
Two MCP philosophies
Flyweel's MCP is strictly read-only by design. 8 tools total, where query_metrics is the only one that pulls data (the other 7 handle setup and connection management). It cannot create campaigns, pause underperformers, or change budgets. Result: zero execution risk. Your agent cannot mess anything up.
AdKit's MCP is read+write. Your agent can create campaigns, adjust targeting, launch ads. The safety comes from draft-first architecture: changes land inside AdKit, not your live account, until you approve.
If you only want reporting from your AI agent, Flyweel's read-only approach is safer. Nothing to approve because nothing can change. If you want your agent to actually create and launch, you need AdKit's write layer.
Where Flyweel wins
Free MCP with unlimited queries. Flyweel's MCP costs nothing, with no tool-call caps. You can query 222 metrics all day without paying a cent. AdKit's MCP starts at $29/month.
CRM-to-ad-spend attribution. Flyweel connects ad spend to actual deal revenue via Pipedrive, HubSpot, Salesforce, and 6 more CRMs. Full funnel: impression to click to lead to deal to closed revenue. Invoice reconciliation syncs ad charges to Xero automatically. AdKit has neither CRM integration nor invoice reconciliation.
If unified reporting and spend attribution are your primary need, Flyweel covers that job better than AdKit does today.
Where AdKit wins
Campaign execution. Flyweel can tell you which campaigns are underperforming. AdKit can fix them. Create new campaigns, adjust targeting, launch variations, all through your agent with draft-first safety.
Competitor intelligence. Drop a URL, get every ad they run on Meta, Google, and LinkedIn. Alerts when they launch something new. Browse 500,000+ ads, save inspiration, generate variations in Studio, launch directly. Flyweel has no competitor tracking, no ad library, no creative tools.
If your job is running ads (not just reporting on them), AdKit covers the workflow that Flyweel skips entirely.
The pricing picture
For MCP-only analytics, Flyweel is free. Unlimited queries, $0. Hard to argue with that. The Scale plan at $149/month adds higher AI query limits (100/month vs 50), more invoices, and priority support.
AdKit starts at $29/month (1 account, full toolbox including MCP) or $49/month for unlimited accounts. No query caps, no execution limits. Flat pricing.
The comparison only makes sense if you need both reporting AND execution. For analytics alone, Flyweel at $0 wins. For campaign creation, competitor research, and creative, AdKit covers it from $29/month. Stacking Flyweel with separate tools for those jobs would cost more.
"If you've ever tried any other MCP, you'll quickly realize that they might give you access to your data, but the moment you start creating campaigns, everything will break. Adkit created something that just works like magic."
Flo Pariset
Founder of Notis AI
Which one fits your job?
Pick AdKit if you need to run ads, not just report on them.
You want the full loop: research what competitors run, create your own version, launch it, manage it.
You want your AI agent to actually create and manage campaigns, not just pull reports.
You want drafts, not read-only. Your agent writes inside AdKit, you approve and publish.
You need a 500,000+ ad library, swipe file, and creative studio alongside campaign management.
That's marketers, founders running their own ads, growth leads, agencies.
Pick Flyweel if unified reporting and spend attribution are the job.
You want to connect ad spend to CRM revenue (Pipedrive, HubSpot, Salesforce) in one view.
You want a free MCP with unlimited analytics queries and zero execution risk.
You need auto invoice reconciliation with Xero.
You already have campaign management covered and just want cross-platform reporting.
If that's you, Flyweel covers the reporting layer.
"Now I can use my AI agent for monitoring competitors, creating static ads, publishing them, and analyzing their performance. This has 10x'd my capabilities to iterate on ads."
Flo Pariset
Founder of Notis AI
A word from the founder
Hi there 👋 I'm Nico, the founder of AdKit 😄
Before building startups, I was a media buyer. I managed over $1,000,000 in Ads, sold two startups grown with ads, and helped 1,000+ makers learn Meta Ads through my online guides.
I love ads but... it involves a lot of repetitive, boring work 😩 And I hated every second of it. So I built AdKit to fix that.
To let me and other marketers focus on the fun parts: the strategy, the thinking, the creativity. And not have to waste my time clicking around in buggy interfaces.
It's the app I always dreamed of, and I hope you'll like it too 😀
Everything side-by-side
Product category & scope
| Feature | | |
|---|---|---|
| Product type | Full ads toolbox | Ad Spend OS (reporting + attribution + invoicing) |
| Primary job | Competitor tracking + creative + launch in one loop | Unified reporting, CRM attribution, invoice reconciliation |
| Target audience | Marketers, growth leads, agencies | Lead gen teams, performance marketers focused on spend tracking |
Company & trust
| Company location | Singapore | Australia |
| Data hosted in | Europe | Unknown |
| Founder background | Nico Jeannen, ex media buyer. Managed $1M+ in ad spend, sold two startups grown with ads, taught 1,000+ makers Meta Ads. | Reuben Scheckter, scaled a lead gen business spending $40M+ on digital ads over 10+ years (AFR Fast Starter 2022). Matteo Calo, Head of Engineering for Payments at Semrush ($300M/year systems), ex-Adyen and Mollie. |
| Trains AI on your data | No. | Unknown |
| Date founded | April 2025 | March 2025 |
| Funding | Independent & 100% Bootstrapped | Pre-seed from Antler (~USD $170K) |
| Open Source | No | No |
Agent safety & architecture
| Approved by ads platforms | Yes | Unknown |
| Safety model | Agent creates drafts you can review in the dashboard, then publish with one click | Read-only by design. MCP cannot modify anything on ad platforms. Zero execution risk. |
| Draft system for all operations | Yes | N/A (read-only, no writes to draft) |
| Agent can touch live account | Only with user approval | No. Read-only. Cannot post, edit, or delete any data. |
| Permission-scoped tokens | Soon | Scoped API keys (fwl_ prefix), per-client, individually revocable |
MCP & platform coverage
| MCP architecture | Built for AI agents: merged tools, sensible defaults, raw APIs optionally | 8 tools (1 analytics query tool + 7 setup/connection tools). Hosted at api.flyweel.co. Streamable HTTP. |
| MCP mode | Read+write (draft-first) | Read-only (analytics only) |
| Campaign creation via MCP | Yes | No |
| Campaign management via MCP | Yes | No |
| Analytics / reporting via MCP | Yes | Yes (222 extended metrics) |
| CRM integration | No | Yes (Pipedrive, HubSpot, Salesforce, Attio, Close, Copper, Zoho, GoHighLevel, Monday.com) |
| Invoice reconciliation | No | Yes (Xero) |
| Bulk operations | Yes | N/A (read-only) |
| CLI for terminal agents | Yes | Yes |
| Meta Ads | Yes | Yes |
| Google Ads | Yes | Yes |
| TikTok Ads | Yes | Yes |
| Soon | No | |
| Reddit Ads | Soon | No |
| X Ads | Soon | No |
Supported agents & clients
 Claude | Yes | Yes |
 Claude Code | Yes | Yes |
 Codex | Yes | Yes |
 Cursor | Yes | Yes |
 ChatGPT | Yes | Yes |
 Gemini CLI | Yes | Yes |
 Perplexity | Yes | Yes |
 OpenClaw | Yes | Unknown |
 Hermes | Yes | Unknown |
 n8n | Yes | Unknown |
Competitor research
| Drop-in competitor tracking by URL | Yes, auto-scrapes every ad, continuously | No |
| Tracked ad library size | 500,000+ ads across Meta, Google, LinkedIn | No |
| New-ad alerts | Yes | No |
| Swipe file / saved inspiration | Yes | No |
AI creative
| Static ad generation | Yes | No |
| Ads Cloning workflow | Yes | No |
| Creative briefs | Yes | No |
| Reference-image workflow | Yes | No |
Pricing
| Free Trial | 7 days, full access | Free plan (50 AI queries/month, unlimited MCP queries) |
| Entry paid tier | $29/month (1 account, includes MCP) | Free ($0, MCP unlimited, 50 AI queries/month, 30 invoices/month) |
| Mid tier | $49/month (unlimited accounts) | N/A (only 2 plans) |
| Most expensive tier | $49/month (unlimited accounts) | $149/month (100 AI queries/month, 100 invoices/month, priority support) |
Research, create, launch, manage. One tool.
Research
Find what's working right now
Browse 300,000+ ads or import your competitors. Filter by vertical so you see businesses like yours.
- Competitors tracked across Meta, Google, and LinkedIn automatically
- See which ads are evergreens vs. tests your competitors already killed
- Weekly digest in your inbox. No more scrolling ad libraries.
With your agent
ClaudeWhat's the ad Notion has been running the longest?
Their Postit style ad has been live 142 days, it points to their top landing page (126 ads running to it). Want me to save the creative and LP to your swipe file?
Frequently asked questions
Ready to try it?
Track every competitor ad. Search 500,000+ ads. Generate creative in AdKit Studio. Launch through a draft-first MCP your agent can't push live by accident.