Running ads for more than one business? Give each one its own project. A project is one website with its own ad accounts, creatives, and competitors, so a coffee brand and a SaaS app never share a budget by accident. Three brands, three projects.
Click the project name at the top of the dashboard, then Add Website. Give it a name and the website address, and you're done.

That same menu is how you switch later: open it and pick another project. The whole dashboard follows along, so campaigns, Studio, and the ad library all show the project you picked.
A new project starts empty. Next you'll connect that brand's ad accounts.
That's the whole point of projects: every brand keeps its own Meta, Google, TikTok, and Reddit accounts, so they never cross over. Open a project, head to Settings → Integrations, and connect that brand's accounts there.

The step-by-step for connecting each platform is its own guide.
If you run AdKit through an AI agent like Claude, it connects once and can reach every project.
With a single project, the agent just uses it. With several, it needs to know which one. It'll usually ask, but naming the brand yourself keeps it from getting confused:
List my AdKit projects, then use [your brand] and show its active campaigns.
Most people can skip this. A workspace groups your projects together with the people you invite, and everyone in it can see every project inside.
You'd only add a second workspace to keep separate teams apart, like an agency that doesn't want one client's people seeing another client's projects.
To invite teammates, go to Settings → Members.
Need a hand? Reach out and we'll help.