Question 1

What separates great marketing tool ads from generic ones?

Accepted Answer

Show the transformation, not the tool. 'We helped 500 agencies double their output' beats 'All-in-one marketing platform.' The best ads sell the outcome, not the category.

Question 2

How do marketing tools compete in a saturated ad space?

Accepted Answer

Own a niche. Mailchimp owns 'email for small business.' HubSpot owns 'all-in-one for growing companies.' Trying to be everything to everyone means you're nothing to anyone.

Question 3

Should marketing SaaS run ads on their own platform?

Accepted Answer

Yes, if you can afford the CPCs. Your audience is literally using the platform you advertise on. Meta ads for social media tools, Google ads for SEO tools — it's native credibility.

Question 4

What metrics matter most for marketing tool ads?

Accepted Answer

Cost per qualified demo, not cost per click. Marketing professionals know how to click — they also know how to bounce. Track pipeline, not traffic.

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