CTR Calculator
Calculate your Click-Through Rate and measure your ad or content performance!
Not sure what CTR means? Check the FAQ below
Required Metrics
Optional Metrics
For deeper analysisCost Analysis
CTR Analysis
Click-Through Rate
3.00%
For every 1,000 impressions, 30 people click
Conversion Analysis
How We Calculate Your CTR
Here's how we calculate your Click-Through Rate:
Clicks
Total clicks on your ad or link
Impressions
Total times your ad was shown
CTR
Your Click-Through Rate
Good
Tips & Insights
- 💭 Tip: Add your CPC to see total cost, effective CPM, and cost per conversion.
- 📈 Tip: Add your conversions to see how well your clicks are converting into results.
What is CTR?
CTR stands for Click-Through Rate — the percentage of people who click on your ad, link, or content after seeing it. It's one of the most important metrics in digital advertising because it tells you whether your creative is actually grabbing attention.
A 3% CTR means 3 out of every 100 people who see your ad click on it. Simple — but the number varies wildly by channel. A 3% CTR on Google Search is average, while a 3% CTR on display ads would be exceptional.
CTR Formula
CTR = (Clicks ÷ Impressions) × 100
If your ad got 1,500 clicks from 50,000 impressions, your CTR is (1,500 ÷ 50,000) × 100 = 3%. The calculator above shows this in real-time as you adjust your numbers — and converts it to "per 1,000 impressions" for easy comparison.
For the full breakdown of CTR including how it affects ad costs and Quality Score, check the glossary.
What is a Good CTR?
It depends on where your ad runs. Here are typical benchmarks by channel:
- Google Search Ads: 3–5% — high intent, people are actively looking
- Google Display Ads: 0.5–1% — passive browsing, lower engagement
- Facebook / Instagram Ads: 1–3% — depends on creative quality and targeting
- Email Campaigns: 2–5% — varies by list quality and subject line
- LinkedIn Ads: 0.4–1% — niche B2B audiences, lower volume but higher value
Don't chase CTR in isolation. A high CTR with zero conversions just means you're paying for traffic that doesn't buy. Always pair CTR with conversion rate — the calculator above shows both when you add your conversion data.
How to Improve Your CTR
If your CTR is below benchmarks, these four levers move the needle fastest:
- Test headlines relentlessly. Your headline is 80% of the click decision. Try questions, numbers, and specific benefits.
- Match ad creative to audience intent. A search ad should answer the query. A social ad should stop the scroll. Different contexts need different hooks.
- Refine your targeting. Showing ads to the wrong people tanks CTR. Narrow your audience to people who actually care about your offer.
- Refresh fatigued creatives. CTR drops over time as people see the same ad repeatedly. Rotate new variations every 2–4 weeks.
Higher CTR also lowers your costs — platforms like Google reward engaging ads with lower CPC. Check what you're paying per click with our CPC Calculator, or see the full cost picture with the CPM Calculator.
Frequently Asked Questions
What is CTR?
CTR (Click-Through Rate) measures the percentage of people who click on your ad, link, or content after seeing it. It's calculated by dividing clicks by impressions and multiplying by 100. For example: 1,500 clicks from 50,000 impressions = 3% CTR.
What's a good CTR?
Good CTR varies significantly by channel: Search ads typically see 3-5%, display ads 0.5-1%, social media ads 1-3%, and email campaigns 2-5%. Always compare against your own historical data and industry benchmarks rather than universal numbers.
How do I improve my CTR?
Key strategies: write compelling headlines with clear value props, use eye-catching visuals, include strong calls-to-action, refine audience targeting to reach the right people, and A/B test different ad variations. Also ensure your ad matches the intent of your audience.
What's the difference between CTR and conversion rate?
CTR measures how many people click (interest), while conversion rate measures how many of those clickers take a desired action (intent). High CTR + low conversion rate means your ad attracts clicks but your landing page doesn't convert. Use our Conversion Rate Calculator to analyze the next step.
Does a high CTR always mean success?
Not necessarily. A high CTR means your ad is engaging, but if those clicks don't convert into sales or leads, you're just paying for traffic that doesn't deliver results. The best campaigns optimize for both CTR and conversion rate together.
How does CTR affect ad costs?
On platforms like Google Ads, higher CTR improves your Quality Score, which can lower your CPC. Facebook and other platforms also reward engaging ads with lower costs. Essentially, better CTR = lower costs per click = more efficient budget usage.
Is 4% a good CTR?
It depends on the channel. For Google Search ads, 4% is right around the average (3–5%), so it's decent but not exceptional. For display ads, 4% would be outstanding — the average is under 1%. For social media ads, 4% is above average on most platforms. Always compare CTR to your specific channel benchmark, not a universal number.
What is your CTR if your ad reached 10,000 people and got 100 clicks?
Your CTR would be 1%. The formula: (100 clicks ÷ 10,000 impressions) × 100 = 1%. Whether 1% is good depends on the ad type — it's solid for display ads but below average for search ads. Enter your own numbers in the calculator above to see how yours compares.
How is CTR different in email marketing vs ads?
Email CTR measures clicks on links within your email, while ad CTR measures clicks on the ad itself. Email CTR benchmarks are typically 2-5%, while ad CTR varies widely by platform. Both indicate content relevance and engagement. Use our ROAS Calculator to measure the overall return of your campaigns.