Conversion Rate Calculator
Calculate your website conversion rate and understand your funnel performance!
Not sure what conversion rate means? Check the FAQ below
Required Metrics
Optional Metrics
For deeper analysisCost Analysis
Conversion Analysis
Conversion Rate
2.00%
For every 100 visitors, 2 convert
Revenue Analysis
How We Calculate Your Conversion Rate
Here's how we calculate your Conversion Rate:
Conversions
Total number of desired actions completed
Visitors
Total number of visitors to your page
Conversion Rate
Your Conversion Rate
Good
Tips & Insights
- 💡 Good conversion rate! You're performing above average. Consider scaling your traffic sources while maintaining this rate.
- 💠Tip: Add your cost per visitor to see CPA, total cost, and ROI calculations.
- 📈 Tip: Add your revenue per conversion to unlock revenue analysis and profitability metrics.
Frequently Asked Questions
What is conversion rate?
Conversion rate is the percentage of visitors who complete a desired action on your website. It's calculated by dividing the number of conversions by total visitors and multiplying by 100. For example: 200 conversions from 10,000 visitors = 2% conversion rate.
What's a good conversion rate?
A "good" conversion rate varies by industry. Generally: 1% is below average, 2-5% is solid for most industries, and above 5% is excellent. E-commerce averages around 2-3%, while SaaS free trials can see 5-10%. Always benchmark against your specific industry and traffic source.
How do I improve my conversion rate?
Key strategies include: A/B testing headlines and CTAs, optimizing page load speed, simplifying forms, adding social proof and testimonials, improving mobile experience, and ensuring your traffic sources are well-targeted. Small improvements compound over time.
What counts as a conversion?
A conversion is any desired action that aligns with your business goal. Common examples include: completing a purchase, signing up for a newsletter, downloading an ebook, starting a free trial, submitting a contact form, or clicking a specific CTA. Define your conversion based on your primary objective.
What's the difference between conversion rate and CTR?
Click-through rate (CTR) measures how many people click on your ad or link, while conversion rate measures how many of those visitors complete a desired action on your page. CTR is about attracting clicks, conversion rate is about converting visitors. Both matter for a healthy funnel.
How many visitors do I need for reliable data?
For statistically significant results, aim for at least 500+ conversions (not just visitors). With a 2% conversion rate, that means roughly 25,000 visitors. Fewer conversions mean your data may be unreliable and fluctuate widely. When A/B testing, run tests until you reach statistical significance, typically 95% confidence.
How does conversion rate affect profitability?
Conversion rate directly impacts your cost per acquisition (CPA) and overall ROI. Doubling your conversion rate halves your CPA without increasing ad spend. Use our ROAS Calculator to see how conversion improvements affect your return on ad spend, or our Ads Profit Calculator to model profitability scenarios.