Engagement Rate Calculator
Calculate your social media engagement rate and benchmark your content performance!
Not sure how engagement rate works? Check the FAQ below
Required Metrics
Optional Metrics
For deeper analysisPer-Post Metrics
Engagement Analysis
Engagement Rate
5.00%
For every 1,000 impressions, 50 engage
Reach Analysis
How We Calculate Your Engagement Rate
Here's how we calculate your Engagement Rate:
Engagements
Total interactions (likes, comments, shares, saves)
Impressions
Total times your content was shown
Engagement Rate
Your Engagement Rate
Excellent
Tips & Insights
- 🎯 Strong engagement! Your content resonates with your audience. Analyze your top-performing posts to replicate what works.
- 💠Tip: Add your number of posts to see per-post engagement metrics.
- 📈 Tip: Add your reach data to see virality rate and reach analysis.
Frequently Asked Questions
What is engagement rate?
Engagement rate measures the level of interaction your content receives relative to your audience size or reach. It's calculated by dividing total engagements (likes, comments, shares, saves) by either impressions or follower count, then multiplying by 100.
Should I calculate by impressions or followers?
By impressions measures content reach effectiveness — how engaging your content is to people who see it. By followers measures audience loyalty — how engaged your overall community is. Use impressions for content optimization, followers for brand health benchmarking.
What's a good engagement rate?
It varies by platform: Instagram 1-5%, Twitter/X 0.5-1%, LinkedIn 2-5%, TikTok 3-9%, Facebook 0.5-1%. Smaller accounts typically have higher engagement rates. Above 6% is exceptional on most platforms.
What counts as an engagement?
Engagements include any interaction with your content: likes/reactions, comments, shares/retweets, saves/bookmarks, and sometimes clicks. The exact definition varies by platform, but the core idea is measuring active audience interaction beyond passive viewing.
How do I improve my engagement rate?
Key strategies: post at optimal times when your audience is active, use interactive formats (polls, questions, carousels), respond to comments quickly, create content that sparks conversation, and use relevant hashtags. Consistency and authenticity drive long-term engagement.
Does follower count affect engagement rate?
Yes — larger accounts typically see lower engagement rates (1-3%) while smaller accounts often have higher rates (3-7%). This is natural because larger audiences are more diverse. Don't compare your engagement rate to accounts with very different follower counts.
How does engagement rate relate to ad performance?
High organic engagement signals content quality, which translates to better ad performance. Platforms reward engaging content with lower costs and wider reach. Check your CTR for ad-specific metrics and ROAS Calculator to measure overall ad returns.