Cost Per View Calculator
Calculate your Cost Per View and measure how much you're paying for each video view.
Not sure what CPV means? Check the FAQ below
Required Metrics
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For deeper analysisView Metrics
CPV Analysis
Cost Per View
$0.0200
You pay $0.0200 for each video view
Conversion Metrics
How We Calculate Your CPV
Here's how we calculate your Cost Per View:
Ad Spend
Total amount spent on video advertising
Video Views
Total number of video views
CPV
Your Cost Per View
Tips & Insights
- 🚀 Excellent CPV! At $0.0200 per view, you're getting very efficient video distribution.
Frequently Asked Questions
What is Cost Per View (CPV)?
Cost Per View (CPV) is the amount you pay each time someone watches your video ad. What counts as a "view" varies by platform: YouTube counts 30 seconds (or full video if shorter), Facebook counts 3 seconds, and TikTok counts 6 seconds. It's the primary billing model for video advertising campaigns.
What's a good CPV?
Average CPVs vary by platform: YouTube $0.01-0.05, Facebook $0.01-0.08, TikTok $0.01-0.03, and LinkedIn $0.06-0.15. Highly targeted B2B audiences cost more. Compare your CPV to your industry benchmarks and your cost per click to evaluate efficiency.
How is CPV different from CPM?
CPM charges per 1,000 impressions (times your ad is shown), while CPV charges per actual view. With CPM, you pay even if nobody watches your video. CPV means you only pay when someone actually watches, making it better for engagement-focused campaigns. Use our CPM Calculator to compare costs.
How do I lower my CPV?
Create compelling hooks in the first 3 seconds, use trending audio and formats, improve audience targeting, test different video lengths, and optimize your thumbnail. Higher engagement signals (likes, shares, comments) tell platforms your content is valuable, which lowers costs through the quality score system.
What is view-through rate (VTR)?
View-through rate is the percentage of impressions that resulted in a view (Views ÷ Impressions × 100). A high VTR means your video is interesting enough that people choose to watch it rather than skip. Most platforms consider 15-25% VTR as good for in-feed video ads.
Should I optimize for CPV or conversions?
It depends on your goal. For brand awareness, optimize for CPV to maximize reach efficiently. For direct response (sales, signups), optimize for conversions even if CPV is higher. What matters is your ROAS. Often the best strategy is to start with views to build audiences, then retarget viewers with conversion-focused ads.
Which platforms use CPV bidding?
YouTube (TrueView ads), Facebook/Instagram (ThruPlay), TikTok, and LinkedIn all support CPV bidding for video campaigns. Each platform defines "view" differently, so be careful when comparing CPVs across platforms. Check your CTR alongside CPV for a fuller picture of engagement.