AOV Calculator
Calculate your Average Order Value and discover how much each customer spends per order.
Not sure what AOV means? Check the FAQ below
Required Metrics
Optional Metrics
For deeper analysisCost Metrics
AOV Analysis
Average Order Value
$100.00
Each customer spends $100.00 per order on average
Profit per Order
How We Calculate Your AOV
Here's how we calculate your Average Order Value:
Total Revenue
Revenue from all orders in the period
Total Orders
Number of orders placed by customers
AOV
Your Average Order Value
Tips & Insights
- 🚀 You're making $30.00 net profit per order! Consider scaling your campaigns or testing higher-value product offerings.
- 💰 Excellent ROAS of 10.00x! Your ads are generating strong returns. Check our ROAS Calculator for deeper analysis.
Frequently Asked Questions
What is AOV?
AOV (Average Order Value) is the average amount customers spend per order. It's calculated by dividing total revenue by the number of orders. For example: $50,000 revenue from 500 orders = $100 AOV. It's a critical metric for e-commerce profitability.
What's a good AOV?
It depends entirely on your industry and product type. Fashion averages $80-120, electronics $150-300, and luxury goods $500+. What matters more than the absolute number is that your AOV is high enough relative to your customer acquisition cost.
How do I increase my AOV?
The most effective strategies: product bundles and kits, upsells and cross-sells at checkout, free shipping thresholds (e.g., "Free shipping on orders over $75"), volume discounts, and premium product options. Even a 10% AOV increase directly improves your ROAS.
Why does AOV matter for advertising?
AOV directly determines how much you can afford to spend acquiring each customer. If your AOV is $100 with 40% margins, you make $40 profit per order, meaning you can spend up to $40 on ads per conversion and still break even. Higher AOV = more room for ad spend. Use our ROAS Calculator to see the full picture.
What's the difference between AOV and LTV?
AOV measures the average spend per single order, while LTV (Lifetime Value) measures the total revenue from a customer over their entire relationship with your business. If a customer places 5 orders with an AOV of $100, their LTV is at least $500. Use our LTV Calculator for lifetime analysis.
Should I track AOV per channel?
Yes! AOV often varies significantly by traffic source. Google Search traffic typically has higher AOV than social media because search users have higher purchase intent. Tracking AOV per channel helps you allocate budget to the most profitable sources and optimize your cost per click bids accordingly.