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Previewing onLinkedIn
Ad Content
LinkedIn Ad Specifications
Recommended sizes, formats, and character limits
Image Specs
Feed
Ratio
1.91:1 or 1:1
Size
1200x627 or 1080x1080
Landscape or square
Video Specs
Feed
Ratio
1:1, 16:9, 9:16
Duration
3s - 30min
15-30s recommended
Text Limits
Intro Text
Recommended
150chars
Maximum
600
Headline
Recommended
70chars
Maximum
200
LinkedIn Ad Best Practices
Speak to professional goals
LinkedIn users are in a business mindset. Focus on career advancement, productivity, and business outcomes rather than personal benefits.
Use data and statistics
B2B audiences respond well to data-driven content. Include relevant statistics, benchmarks, or ROI figures in your ad copy.
Feature thought leadership
Position your brand as an industry expert. Ads promoting whitepapers, webinars, or industry reports perform exceptionally well.
Leverage company page
Sponsored Content appears from your company page. Ensure your page is complete with logo, cover image, and recent organic posts.
LinkedIn Ad Preview FAQ
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