Now available: Ads Generator & Cloner
Previewing onInstagram
Ad Content
Instagram Ad Specifications
Recommended sizes, formats, and character limits
Image Specs
Feed
Ratio
1:1 or 4:5
Size
1080x1080 or 1080x1350
Square or portrait
Stories
Ratio
9:16
Size
1080x1920
Full-screen immersive
Reels
Ratio
9:16
Size
1080x1920
Vertical video only
Video Specs
Feed
Ratio
1:1, 4:5
Duration
1-60s
15s recommended
Stories
Ratio
9:16
Duration
1-120s
Multiple cards supported
Reels
Ratio
9:16
Duration
15-90s
Sound-on experience
Text Limits
Primary Text
Recommended
125chars
Maximum
2200
Headline
Recommended
40chars
Maximum
40
Instagram Ad Best Practices
Embrace authenticity
Instagram users prefer authentic, lifestyle-focused content over polished studio ads. User-generated content style often outperforms traditional advertising.
Use trending audio for Reels
Reels with trending sounds get more visibility. Check the Reels tab for popular audio and incorporate it into your video ads.
Keep text minimal on images
Instagram is a visual platform. Let your imagery speak and keep text overlays to a minimum for better engagement.
Test Stories vs Reels
Stories and Reels serve different purposes. Stories are for time-sensitive offers; Reels are for discoverability and brand awareness.
Instagram Ad Preview FAQ
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