What actually stops the scroll on Facebook?

Faces, motion, and contrast. But more importantly: a hook in the first 3 seconds that makes someone think 'wait, that's me'. Pattern interrupt + personal relevance.

Long copy or short copy on Facebook?

Depends on intent. Cold audiences? Short, punchy, curiosity-driven. Retargeting? Go long. They already know you, now convince them.

Are carousels worth it?

For storytelling and product features, absolutely. The trick: make each card standalone but also flow as a sequence. First card = hook, last card = CTA.

How do you beat the algorithm in 2025?

Stop fighting it. Broad targeting + great creative is beating hyper-targeting. The algorithm knows your audience better than you do. Give it room to work.

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Facebook Ad Examples

Discover high-converting Facebook advertising examples from leading companies. These ads showcase effective messaging strategies, compelling value propositions, and creative approaches.

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The Feed is a Warzone

You're competing with baby photos, memes, and that one friend who won't stop posting about crypto. These ads broke through. Study the hooks, the visuals, the copy that made people stop scrolling and actually pay attention. Then steal their tricks.

Discover impactful Facebook ads that convert

Facebook Ad Examples

The Feed is a Warzone

Frequently Asked Questions

Discover impactful
Facebook ads that convert